The role of technology in the attainment of strategic objectives and competetive advantage: a case analysis of Amazon.com - Essay Example

Comments (1) Cite this document
Summary
The Role of Technology in the Attainment of Strategic Objectives and Competitive Advantage: A Case Analysis of Amazon.com Table of Content Introduction.3 Amazon.com…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
The role of technology in the attainment of strategic objectives and competetive advantage: a case analysis of Amazon.com
Read TextPreview

Extract of sample "The role of technology in the attainment of strategic objectives and competetive advantage: a case analysis of Amazon.com"

Download file to see previous pages .......................6 Competitive and Strategic Terrain of Industry......................................10 Value Chain Analysis & Competitive Advantage of Amazon ….........11 Amazon Operations Systems................................................................12 Inputs of Amazon..................................................................................13 Transformation Processes of Amazon...................................................14 Outputs of Amazon................................................................................15 Amazon Information Systems...............................................................16 Conclusion.............................................................................................18 References.............................................................................................19 Introduction Systems operation analysis is a method of evaluating and analysing business process models in order to examine their linkages, systems and structures (Haplin, 2011 p1). This often involves the processing structures, information systems and other relevant arrangements that allows the organisation to take inputs from the society, process them and offer them to consumers (Koontz and Weihrich, 2006 p430). Amazon.com is an American e-commerce company that has a global reach. The company was established in July 1995 with the focus of facilitating business over the World Wide Web, which became the biggest marketplace in the world a few years after Amazon was established (Amazon Shareholder Letter, 1997). In 1997, the company attained an 838% revenue growth (Amazon Shareholder Letter, 1997). This was done solely through the use of the Internet and online commerce which sought to save consumers money and time. The company seeks to provide personalizations and a wide range of options to consumers in all parts of the world. Amazon.com operates through franchises that are opened to enhance its growth and operations. They also maintain a sophisticated supply chain system that ensures that there is proper sourcing and delivery of services to people who really need them. In the 2011 financial statement, the President and CEO, Bezos announced that their success is based on the following core systems and structures: 1. Focus on customers. 2. Focus on long-term market leadership with an inclination towards short-term profitability. 3. Measurement of programs for effectiveness in terms of returns on investment. Amazon's system is based on a sophisticated operations management and information system structure which ensures that the company remains popular with consumers in different parts of the world. Technological advancement of the modern era has contributed to the success of the company. The company has innovative products and systems that allows it to provide innovative systems and products to individuals and organisations. Amazon's business model relies heavily on Information Systems and Technology to boost its system operation model and business architecture. This paper will examine the main components of technological advancement that enables Amazon.com to thrive as the market leader. In attaining this end, the research will address the following objectives: 1. The elements of traditional and old business models which existed prior to the 1980s amongst businesses similar to Amazon.com. 2. A critical analysis of Amazon.com's operations system, information systems and technological structures that are responsible for the success of Amazon. 3. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The role of technology in the attainment of strategic objectives and Essay”, n.d.)
The role of technology in the attainment of strategic objectives and Essay. Retrieved from https://studentshare.org/management/1400373-operations
(The Role of Technology in the Attainment of Strategic Objectives and Essay)
The Role of Technology in the Attainment of Strategic Objectives and Essay. https://studentshare.org/management/1400373-operations.
“The Role of Technology in the Attainment of Strategic Objectives and Essay”, n.d. https://studentshare.org/management/1400373-operations.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
al
alanschmeler added comment 1 year ago
Student rated this paper as
I didn’t know how to start my research paper. "The role of technology in the attainment of strategic objectives and competetive advantage: a case analysis of Amazon.com" helped me out a lot! Especially the list of structure was valuable.

CHECK THESE SAMPLES OF The role of technology in the attainment of strategic objectives and competetive advantage: a case analysis of Amazon.com

Competetive Strategy Analysis - Samsung

..., Jonker and de Witte (2006) note that the Value chain analysis helps a firm to understand clearer the potentials of its resources to be used for developing a competitive advantage. In regard to this issue, Wulf (2012) supported that the Value chain analysis can be used only in case that the availability of a firm’s resources is secured; estimations in regard to the potential availability of resources for developing one or more business tasks could not be accepted for developing a firm’s value chain (Wulf 2012). When studying a firm’s value chain, there are certain facts that need to be taken into consideration: a) firms can choose to emphasize on different aspects of...
12 Pages(3000 words)Essay

Strategic Management of Amazon

...Question Complete a strategic analysis of Amazon by conducting an external and internal analysis of the company. Summarize this analysis with a discussion of the company's TOWS matrix (exhibit 7.2 from Johnson et al.2006) (50 marks) Amazon.com is distinguished by a number of strategic options in almost all areas of its business activity. STRENGTHS External factors - Strategic Options Through partnerships and acquisitions it has managed to create, in a sense, a content portfolio and a portfolio with a significant number of shares of Internet companies, which are distinguished in their field. Amazon has strategic alliances with many companies among them are the following: AOL (with this cooperation Amazon has managed to attract... the...
14 Pages(3500 words)Research Paper

Strategic marketing Case analysis

...the company is offering to their customers. Q.3 One of Haagen-Dazs main strategic marketing options is to concentrate on its International Expansion. Analyse the main advantages and disadvantages of this approach. Should Haagen-Dazs select this strategy for the future and why? I believe that Haagen-Dazs should take the international expansion strategy for the future. Considering that Haagen-Dazs is only concentrating on selling luxury ice cream at a premium price, it is best for the company to concentrate on its international expansion due to the fact that there will always be a limited market for luxury ice cream in one country alone. It is a fact that not all people could afford spending as much as...
8 Pages(2000 words)Essay

The Current Strategic Position of Amazon com

...and needs to be upgraded regularly. In such industries, the people or work force are the main strengths and needs to be continually trained and skill enhanced in order to provide the best services to customers. The use of the Intranet is also suggested which could vastly upgrade knowledge and skill sets. In tune with the customers requirements. Strategic clock : Amazon have several options to determine their pricing strategies keeping in view the strategic clock. They could go in for low price and low added value , but this could only be done if amazon.com would be able to make specific segmentation of their business . The second would be in terms of low price and low margins,...
12 Pages(3000 words)Essay

Strategic Management in Amazon

...book selection and prices that were below market value. Towards the end of the decade the .com bubble occurred and many e-stores when out of business, only the strongest players survived. Amazon was one of the e-retailers that survived the bubble due to its customer centric approach, great levels of service, low prices and good variety of items. As the 21st came upon us Amazon.com changed its strategic focus and decided to diversify to expand its product selection to other areas outside the typical products at a book store. This report provides an internal and external analysis of Amazon.com during the middle par of the 21st century. It then provides a...
10 Pages(2500 words)Essay

COM

...For purposes of this brief review, the has selected the 1998 German film en d ”Run Lola Run”. The film was directed and written by Tom Tykwer and stars Franka Potente and Moritz Bleibtreu. The ultimate plot of the film is concentric around the lead character, Franka Potente, attempting to get 100,000 German marks in only 20 minutes time. Although there are a number of features that allows for this film to be an effective story, the three that this analysis will focus upon are with regards to the way in which the music is appropriate and allows for the viewer to further integrate with the action that is taking place on the screen, the theme of the movie itself, and whether or not the actors were ultimately believable in...
2 Pages(500 words)Essay

Amazon case study

...Amazon case study Introduction Diversification is the process by which firms or industry expands operations internally or externally to increase revenue growth so that they can make more profits. Amazon is a company established in the periods of 1994 by Jeff Bezos and flanged in 1995 based in the Seattle and is considered as one of the first ever companies to sale goods over the internet. Evolution on the other hand is the development of the company over time in an attempt to pursue their goals and objectives (KENNY, 200). Amazon has progressed at the present more than the past. The evolution includes change of ownership as everyone is incorporated since the owners decides issues based on the long terms motivated by the excess... ...
3 Pages(750 words)Essay

Amazon analysis

...Due Amazon Analysis In the discussion about Amazon’s leadership, we found evidence about the ways in which Amazon leaders lead and motivate employees. On one hand, Amazon fails in applying reinforcement theory, expectancy theory and two-factor theory. On the other hand, we agree that Amazon leaders excel in using job characteristic to motivate their employees. In part one, we mentioned about the poor working conditions at Amazon’s warehouse; however, we bring it up again under a different perspective. Amazon is currently conducting security checks in its warehouse to prevent theft from employees since...
3 Pages(750 words)Essay

Technology Competitive Advantage

...Technology Competitive Advantage Disruptive technology is basically a replacement of an old technology by an innovation that creates new market value for products or services. Adoption of disruptive technology can be either risky or profitable venture. By using a technology in its early stage can enable one to establish new markets but can also become vulnerable to unforeseen risks. The key lies in choosing the correct time to enter the market (Evans, 10). Disruptive technology can change the structure of an industry by replacing traditional values with new values. It can encourage corporate planners to embark in new...
2 Pages(500 words)Essay

Strategic SCM - Case Analysis

...STRATEGIC SCM - CASE ANALYSIS Etihad Rail The sheer fact that Etihad Rail was certified as ISO 9001:2008 acquiescent indicates how exemplary it is performing to deliver the 8 dimensions of quality in operating the UAE’s national railway network. It was awarded a certification certificate after UKAS (United Kingdom Accreditation Service) and Bureau Veritas verified that it was providing services that adequately meet customer needs, preferences, and expectations as per international standards. Apparently, the strategic team at Etihad Rail cogitate the eight dimensions as being very imperative particularly performance, features, reliability, durability, perceived quality,...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The role of technology in the attainment of strategic objectives and competetive advantage: a case analysis of Amazon.com for FREE!

Contact Us