Strategic Management of Bossini International Holdings Limited - Research Paper Example

The external analysis highlights the key current environmental factors through PEST Analysis and Porter’s 5 Forces Analysis. Such external analyses are aimed to assist the company in remaining relevant and sustainable within the dynamic external environment.An internal analysis of BIHL’s internal environment is then performed through SWOT analysis and Value-chain Analysis. The capabilities and shortcomings of BIHL are surfaced consequently. This allows for tailored strategies to suit BIHL in facing challenges within the industry.

Subsequently, the key problems are highlighted from the external environment analysis. Through the internal environment analysis, relevant strategies are proposed and selected to counter the problems. The report concludes with the implementation of the selected strategy, featuring issues involved in evaluation and control.The apparel industry in Hong Kong has flourished during recent times wherein the residents are not only inclined to buy more clothes but more ready to spend on more expensive ones.

The apparel industry in Hong Kong offers fashion wear, sportswear, casual, kids as well as footwear and footwear accessories. The list of consumers is not limited to the locals; it also includes international buyers and tourists. International brands have also entered the Asian market by making their first entry into the Hong Kong(HK) market. This suggests that HK presents a reliable and stable market to sell both locally and regionally (Euromonitor International 2011b). The overall size of the industry is over HK$53 Billion as of 2011 with more than 12,200 retail stores offering different apparel targeted at market segments.

With a growth of almost 22% per year, the Apparel industry in Hong Kong is one of the significant and growing industries in the economy (Yi Li & Jones 2001).Bossini International Holdings Limited (BIHL) is one of the leading apparel firms in HK.