Strategic Management - Essay Example

Download file to see previous pages It will discuss upon the micro environment, macro environment, and the future strategic implications of the organization. Hollister Co. Hollister Co., generally known as promoted as HCo or Hollister, is a lifestyle brand based in America and has been originated by Abercrombie & Fitch Co. Hollister Co. has presented a concept, which is actually made to catch the attention of the young segment of consumers aged between 14 and18. It offers reasonable, rather lower, price point as compared to the parent brand. The major promotion of the brand is done by the inspiration of casual wear and image of SoCal. The company provides the goods both through online platforms and the company’s own stores (Hollister California, 2012). Goods are available in-store and through the company's online store. The company is acknowledged to be the owner of the United States’ second most ideal and preferred brand of amongst the teen’s segment as indicated in the list of actual West Coast companies issued by Piper Jaffray for the year 2008. Initially, the company opened up its first store in Columbus, Ohio at the Easton Town Centre in July 2000. The drastic success of HCO made it noticeable for Abercrombie & Fitch Co. that the Abercrombie & Fitch brand was superseded by the HCo brand. The A&F brand was properly made to stand out in competition from HCo. Brand through the use of materials of higher quality and there were strict introductions of construction in the A&F facility for goods and clothing. This made the cost of merchandise go higher with the store mainly centring its resources and attention on the clothing for the consumer segment aged between 11 and17 years. Hollister Co produces and sells accessories and apparel for women and men. The products of the company includes knits, logo tees, sweaters, shirts, pants, jeans, outerwear, shorts, tanks, winter wear, and sleepwear; and bracelets, necklaces, hats, totes, caps, belts, scarves, and flip flops. The brand also offers to its consumers a wide variety of perfumes, colognes, gloss products and lip shine, lip balms, and body care products, along with the gift cards (Bloomberg Businessweek, 2012). Along with many other countries, the company operates in Canada, UK, and US and owns more than 1,039 stores all across the world with over 80,100 employees. Macro Analysis An organization can be judged for its competitiveness, strengths and other factors on the basis of its macro environment. The factors contained in the organization’s macro environment are those elements which influence the organization in an indirect manner but do not give it the ability to control them. These factors include the PESTEL analysis of the industry which stands for political, economic, social and technological, environmental and legal factors. They are described as below: Political Factors The political factors comprise of the government decisions which have an indirect or direct impact on the organization’s activities. In this context, A&F operates in many countries which have an economy that is free-market oriented with regulations and rules to safeguard the intelligent rights and patents from being copied. These patens assist the organizations to protect their rights on any property that they own. However, other political implications that A&F is required to follow include the rules and regulations such as rights of workers, employees, and shareholders. Since, the ...Download file to see next pagesRead More