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Royal Health Centre - Change Management - Case Study Example

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This paper "Royal Health Centre - Change Management" focuses on the fact that the mission as Royal health centre is to provide cheap, affordable, high-quality health care service to the city dwellers. Royal is committed to providing medical services that exceed the expectation of patients. …
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Royal Health Centre - Change Management
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Download file to see previous pages  The need to improve on the availability of affordable and reliable health care services for the city residents is an issue of paramount importance considering that few health care facilities are available in the city. The few health care facilities cannot cater to the city population, which stands at over two million and continues to double every decade. Upon completion, the Royal health centre will be in the capacity to serve this population. Royal Health Centre’s main goal is to offer affordable medical services to the city dwellers in order to solve the problem of congestion on the available health facilities. The centre will mainly focus on providing quality health care and prescription medication to middle and low-income residents. Royal health centre will provide both inpatients and outpatient services on a small-scale basis. A community elected board consisting of six individuals will manage the health centre. A Chief Executive Officer who will report to the Board of Directors will manage the health centre as the head of the facility. The office of the Board of Directors is elective and shall consist of individuals residing in the city. The Chief Executive Officer is an appointee of the Board of Directors and should be a qualified doctor. The board shall also employ nine more employees to help in the day to day running of the facility. The Chief Executive Officer is Dr Franklin. He will be charged with the responsibility of maintaining high medical standards in addition to creating a feasible cost-effective medical practice. He will also be in-charge of diagnosis and treatment of ailments whilst focusing on preventive medication and general wellness of patients. The facility will make use of modern medical equipment as well as highly trained medical personnel. 2.0 Introduction Royal health centre will endeavour to provide optimal health care and well-being of individual patients, for instance, a nutritionist who will be employed shall advise on the recommended diet. Complicated health conditions that require complex procedures shall be attended after a careful analysis of risks and benefits which must be in the written consent. Where treatment of a complication is not possible at the Royal health centre, Dr Franklin will give a referral to specialists for further diagnosis and treatment. Dr Franklin will be assisted by five other doctors, a nutritionist, a medical lab specialist, a cleaner and a receptionist. It is worth noting that marketing is a matter of paramount importance bearing in mind the need to serve the large population. The strategy combines the use of two media; print and electronic. It will in future explore the possibility of using promotional events. On financial matters, the health centre will depend on funding from the National Medical Service. The funding will cater for initial operational cost as well as staff remuneration and payroll taxes. Our anticipation is to have patient influx increase with time this will increase the revenue.  ...Download file to see next pages Read More
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