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Eco - Essay Example

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Customer Relations in an Organization Name Institution Customer Relations A customer relation is a wide term used to describe customer service and the overall interactions between an organization and its constituents. Many organizations proclaim to have a focus on positive customers relations, yet many companies still fall short in this area…
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Download file to see previous pages A customer relation is one primary feature of business that can allow a small company to outshine large business competitors without spending much money or time. Truthfully, customer relations will build a concrete reputation for an organization and earn repeat clientele. This paper will address customer relations as a congruent economic issue in an organization. In order for any organization to succeed, it must bear in mind that the ultimate goal of all customer relations programs is to establish and build long-term relationships- those in which customers keeps buying the product or service and recommending it to others- with customers. For an organization to achieve this objective, it may need to go to greater lengths to build strong reputation for lavishing their customers with special services, gifts, discounts or other benefits (Schulz, 2008). Nowadays, customer relations has become such a vital paradigm in modern business that people commonly refer to relations with an organization’s internal and external customers. ...
Nevertheless, acquiring clients and maintaining them is yet another challenge facing many organizations worldwide. The main aim for all businesses is to gain the most out of their activities. Therefore, customers and customer relations are essential factors that contribute to achievement of this goal (Bliss, 2006). Cognitively, it becomes vital to focus on customer loyalty in order to achieve an organization’s objectives. The main purpose of most well developed customer relations is to turn one time or occasional clients into loyal buyers. Customer relations specialists distinguish loyalty from satisfaction, putting across that, it is possible for an organization to satisfy customers but have no particular loyalty. Some customers claim to draw satisfaction from one company’s products but still buy competitor’s products as well. Indeed, what mostly drives the emphasis on loyalty is the bottom line (Kollin, 2011). Customer relations analysts assert that, by estimates, an organization can spend much higher amount of money in attracting new customers compared to that required in bringing back loyal customers. In addition, repeat customers are more likely to recommend the company to others and try to out the company’s latest products and services. The financial results are that a small percentage increase in customer loyalty can translate into significant rise in profits. Nonetheless, the opposite of customer loyalty- customer turnover- can deplete an organization’s marketing resources and signal weaknesses in the firm’s brand image or its competition position. However, it is worth noting that, high turnover does not necessarily depict that the company’s underlying products or services are at fault. Rather, it may be the negativity or ...Download file to see next pagesRead More
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