This essay will discuss how customer relationship can be managed from an organization’s perspective. Customer relationship management (CRM) is a strategy used for managing a company’s relationship with its customers. As a result, effective customer service is necessary in this case…
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According to the research findings learning relations should mature for positive results to be achieved; the use of IDIC enables customization of customer relationship. According to Peppers & Rodgers, IDIC involves several tasks, which can assist an organization to build learning relationship. Identifying customers is very important for a company, since it is easier to know the preferences of that specific customer. Differentiating customers involves identify customers of different levels, and their different needs; indeed, interacting with customers is vital. Therefore, organizations must improve their interaction, which enables the company to identify the needs of customers. Customizing customer treatment involves engaging the customer in a learning relationship, which includes adjusting the company’s behavior to meet the needs of a customer. In addition, use of ICTs enables an organization to research on effective CRM tools, which can foster learning relationships, and as a result, attracting and retaining customers. An organizational chart clearly shows the structure of an organization. As a result, these charts aid in organizing the place of work, by providing managers with departmental information. Therefore, a well-organized structure will definitely boost the customer relationship management through prioritizing on customer needs and fostering healthy interaction with such customers. Below is the Imperial Limited’s organizational chart; this organization interacts with customers daily, as it provides decoration services for weddings and other events. Figure 1: imperial decoration company, organizational chart How should that chart be changed in order to facilitate customer management and to make sure people are evaluated, measured, and compensated for building the value of the customer base? Currently, the company comprises of the chief executive officer, a vice president, and managers in all the respective departments. Generally, managers’ responsibility involves co-coordinating activities in their respective departments and reporting to the vice president, who reports to the chief executive officer. However, in order for the organization to foster customer value through managing relationships, it must be ready to identify, differentiate, and interact with customers. According to Day (N.d, p.2), organization structures include coordinating mechanisms; however, they should be more customer-focused. Imperial Decoration Company is a service rendering company, where the human resources department deals with employees’ welfare, which includes training, salaries, and annual leaves among others. The marketing department markets the company through advertising, good customer services, and promotion. The accounts department handles all the returns of the company. Competition is increasing and the company needs to
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(Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 Words - 1)
“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.org/management/1395841-customer-relationship-management.
The paper tells that customer relationship management is important to a business enterprise. It consists of a chronological view and breakdown of existing and possible customers. This assists in reduced comparing and searching customers, and to anticipate customer requirements effectively and boost business.
This paper illustrates that customer relationship management is concerned with sales but also includes other functions of a company, such as marketing and customer service. The whole purpose is to facilitate the buying or selling experience for a client. They aim at attracting prospects and sustain close interactions with the existing customers.
The study is conducted to dig out and formulate a structural correlation between the importance of customer database and the improvement in Customer Relationship Management (CRM). For instance it will be discovered about numerous types of customer related data which will be required by the marketing personnel.
This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been limited to only a single aspect of the business operations and companies are now adopting various changes that have seen them generally changing every aspect of their operations as opposed to changing only a single aspect of their operations.
In addition, a business can position its entire brand as one which is focused on customer relationships, such as emphasising a company value which is congruent to consumer values. Regardless of the specific model used from organisation to organisation, CRM is all about satisfying the customer as a means to build profitability or achieve organisational performance.
Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer. CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit
The companies are now using the concept of Customer Relationship Management (CRM) and have their systems integrated with CRM softwares. But what actually is CRM. In simple terms, it is build a strong and everlasting relationship with
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in
The author of the paper states that there are many advantages of customer types. Customer types have a big role in profiling customers, personalizing offerings, building relationships and determining customer life-time value. Customer life-time value is an important database marketing technique.