Customer Relationship Management - Essay Example

Comments (0) Cite this document
Summary
Center of discussion in this paper is customer relationship management as a business based strategy plan involving software, methodologies, and typically internet abilities that assist business in handling customer relationships in a structured way. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Customer Relationship Management
Read TextPreview

Extract of sample "Customer Relationship Management"

Download file to see previous pages It is evident from the study that the customer relationship management aims to trim down costs and boost profitability by solidifying client loyalty. Customer relationship management may have a key impact on a business through: changing the attention from merchandise to client streamlining the offer to what the client requires, not what the business can make. This stresses the competencies required for a successful Customer Relationship Management procedure. CRM has specialized inputs, components and characteristics, which characterize CRM of a corporation and client base capacity for development and advancement over time. It contains particulars of customers; thus, it is very simple to follow a client accordingly and can be useful in the determination of customer’s profitability. All the information in CRM system is centralized that is accessible anytime on fingertips. This decreases process time and enhances efficiency. The strongest facet of CRM is that it is particularly cost-effective. The main benefit of CRM system is that there is incredibly no requirement of paper and physical work, which involves lesser staff to supervise and resources to administer. New interactive technologies provide effective and acceptable level of service in order for a company to retain customers. In circumstance after circumstance, companies concurrently under-deliver on service components that are significant to customers, and over-deliver on service point clients might not regard about or even discern. (Peppers & Rogers, 2004). In many businesses, assignment of service provision is specific to frontline functions. These roles may be held up amid a broken system and an aggravated customer with modest capability to tackle any of the deeper systemic subjects. Therefore, this limits the degree of the relationship and understanding between the company and the customer. Thus, companies have to shift from depending on their technologies to analyzing their customer behavior to maximize their profits. A distinctive characteristic of companies that uphold success with clients is their capability to connect with customers as individuals. Businesses that appear engrossed in their clients’ lives and, consequently, convey an extremely personal, human experience. Embodying customers incorporate organized ways to entrench empathy in the foundation processes of client discovery, plan and delivery experiences, which are constructive for customers and beneficial as well as tactically pertinent for the business. Empathy is the recognition with or sensational experiencing of the feelings, situations, feelings, attitudes or thoughts of another (Peppers & Rogers, 2004). Apple Computers Apple computers have an understandable and straightforward set of products. Therefore, it is effortless to comprehend the differences between their product families, products and diverse configurations. Complicating products make it hard for a customer to understand the product and even identify with it; thus, cementing the relationship between the company and customer. Apple restructures its product packaging and offerings to generate a simpler proposition for customers (Peel and Gancarz, 2002). Category and product simplification attracts a customer concentration from derivate labels, meaning that less is significant in a customer’s behavior. Apple computers place the customer at the centre of design. Engineers build and design personal computers and mobile phones, an approach which leads to baffling messages on machines. However, Apple sets design and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/management/1394858-customer-relationship-management
(Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/management/1394858-customer-relationship-management.
“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1394858-customer-relationship-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Customer Relationship Management

Customer Relationship Management

...?Running head: Relationship Management Insert         Insert Grade Insert 7 March Relationship Management Introduction Customer relationship management (CRM) is a strategy used for managing a company’s relationship with its customers. As a result, effective customer service is necessary in this case. Attracting, nurturing, and retaining customers are the ultimate goal of customer relationship management. Therefore, an effective customer relationship...
6 Pages(1500 words)Essay

Customer Relationship Management

...Customer Relationship Management The twenty first century is often stated as the age of consumers. The aspect of globalisation has triggered a wave of competition as organizations are desperately reaching out to new markets to capture a share of the market. The increased competition has put the customer at the driver’s seat and it is the main focus of business strategists in different organizations. This has enhanced the importance of loyalty which is perhaps the reason why firms are increasingly resorting to induce better Customer Relationship Management policies so as to retain and manage...
4 Pages(1000 words)Essay

E-Customer Relationship Management

...E-Customer Relationship Management The Internet has evolved greatly since its inception and is no longer just a portal for electronic mail or an electronic source of information that had not existed in the public forum. It has become a tool that organizations are using to reach out to a larger target market that goes beyond the borders set out by masses of water. This has created a greater potential of increase in profits, and organizations are reaching out to cap it for their individual firms, therefore, creating an environment with healthy completion (Lee-Kelley, Gilbert, and Mannincom, 2003). The use of the Internet as a tool has led to a social phenomenon of e commerce where...
8 Pages(2000 words)Essay

Customer Relationship Management

...? Relationship Management A Review of the Evolution of Relationship Marketing and its Implications for Business Introduction to the Text What is the Importance of Relationship Marketing? In recent times, the general management of organizations and companies across the globe has in recent times been faced with a myriad of various challenges in light of the fast changing economies, and times. This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been...
12 Pages(3000 words)Essay

Customer Relationship Management

...? How hotels can use relationship management to enhance loyalty and retention: An empirical study of Chinese hotels Literature review Customer Relationship Management Customer relationship management has become a subject of interest to many scholars and business people. This management tool has been fronted as one of the most effective tools of achieving and enhancing sustainable growth and profitability. Most of the scholars have focused on the following issues regarding customer relationship management: definition of CRM; process of...
8 Pages(2000 words)Literature review

Customer Relationship Management (CRM)

...or group customers into clusters. Members of clusters share common characteristics which may be concluded as leaning towards a support, need or want of specific products. This way companies may determine the approaches they need to apply for specific customer groups or clusters. Aside from the actual selling techniques of companies, marketing strategies propel organizations to higher profits and bigger market share. According to the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in...
13 Pages(3250 words)Essay

Customer Relationship Management

...1. Introduction 1 Background The present marketing environment in the face of increasing global competition poses challenges with the rapid entryof innovative products and maturity conditions in certain markets. Technology has pervaded every field in any business today. Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer (Bose, 2002). CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit (Gebert, Geib, Kolbe & Brenner, 2003). CRM involves...
12 Pages(3000 words)Essay

Customer Relationship Management Program

... Customer Relationship Management Program INTRODUCTION: In today’s competitive world, organizations have changed from being product focused to customer focused. Success or failure of any organization is directly dependent on the satisfaction level of the customers. Hence almost every organization is looking forward to implement Customer Relationship Management system. Implementation of the Customer Relationship Management system result in enabling the organization to provide ultimate experience to the customers at all touch points. CASE STUDY VERIZON: IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAM: In the provided case study, after the merger of two Fortune 25 companies namely GTE and Bell Atlantic, main issue... was the...
2 Pages(500 words)Case Study

Customer Relationship Management

...Customer Relationship ManagementCustomer relationship management, or CRM, can broadly be defined as a basic company-wide strategy that has been carefully drafted so as to help the company or organisation in being able to increase its profitability and reduce costs by firmly solidifying the customer loyalty that the organisation enjoys. It is for this reason that for CRM to be able to function effectively, it is of vital importance that relevant information and data from both outside and within the company is brought together and analysed so as to provide a holistic view of each of the organisation’s...
13 Pages(3250 words)Essay

CRM - Customer Relationship management

...been able to expand its market across the world. This has been attributed to its effective customer relationship management strategies, which have made it possible for the business to retain its loyal customers and attract new clients towards its products and services. Apple Inc. takes the responsibility of putting up a store just for its products to eliminate the trouble of ill information of their products, which in turn has culminated an excellent move on their loyal customers. The store encourages PC and Mac users to explore and play with the company’s technology. The store space provides a quality service to Mac heads users where they can also hang...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Customer Relationship Management for FREE!

Contact Us