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Global Leadership and Management - Essay Example

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The paper tells that the fast augmenting competition is already pressurizing many of the established children’s clothing companies to lower their prices in high income companies. Here in lies the opportunity for international growth for the researcher’s company. …
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Global Leadership and Management
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"Global Leadership and Management"

Download file to see previous pages The researcher states that in the light of one salient threat to the Kids Retail, mentioned in its SWOT analysis, which is the competition posed by the kid’s shops of the big chains like Wall-Mart and Limited Corporation, the researcher’s company could exploit this threat as a pivotal opportunity for international expansion. It is a pragmatic fact that the emerging kids’ apparel companies simply cannot contend with the retail and logistics potential of the established big chains. Considering the fact that apparel retailing is a capital and investment intensive business, our company could opt to emerge as a leading kids ‘apparel brand by striking pan-global alliances with leading apparel retail stores like Wal-Mart, Sears and JC Penny’s. Kids’ apparel business is required to contend with a complex market, considering the fact that a large segment of the consumers tend to fall without the typical consumer profile. Hence the resources saved on establishing new stores and supply and logistics operations, courtesy the alliances forged with the big global chains could be better spent on coming out with large lines during the main selling seasons that are spring, summer, back to school and holidays. At an international level, kids’ fashion happens to be one of the fast growing categories of clothing. So the time and resources saved by leaving retailing to the big clothing chains like Wal-Mart and JC Penny’s, the researcher’s company could focus on its core competencies like monitoring the international trends in kids’ clothing and fast adapting the products to the emerging trends. ...Download file to see next pagesRead More
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