We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

McDonald competitive strategy and position in the fast food industry market - Essay Example

Comments (0) Cite this document
This paper focuses on how the organization of each separate company influences the decision making and on the type of competitive strategy adopted. McDonald is faced by the challenge of operating in a saturated market. This makes it difficult to open up fresh outlets…
Download full paperFile format: .doc, available for editing
Polish This Essay98.3% of users find it useful
McDonald competitive strategy and position in the fast food industry market
Read TextPreview

Extract of sample
"McDonald competitive strategy and position in the fast food industry market"

Download file to see previous pages This essay explores that makes MacDonald stand out is that it has a strong brand name and is among the nine world popular brand names in the fast food commerce. The brand names has been popularized by consistent promotion strategies and promoting superior personal relations. One of the inimitable attributes of McDonald is that it offers uniform products in all its branches. This includes, chicken, soft drinks and hard drinks. Over the previous few eons, a range of new products has been introduced to provide customers with a wide range of products to choose from increasing the number of sales compared to in earlier years. However, notwithstanding the upsurge in the quantity of foodstuffs offered, McDonald has promoted uniformity of the standard of services offered in its various branches. Competition in this industry is exceptionally stiff. McDonald has tried to stay top in the market by using extremely expensive promotional strategy a move which has narrowed its revenue. However, the corporation has shifted its focus from promotion to exploring other ways of promoting its market share. It is trying to set itself separate by increasing the items in its menu and also coming up with innovations. Its competitors have also employed the same strategies. However, these companies compete differently. This is because they are structured differently and as such the choices made should suit the structure of each in individual company. This paper focuses on how the organization of each separate company influences the decision making and on the type of competitive strategy adopted. McDonald chief competitive factors McDonald is faced by the challenge of operating in a saturated market. This makes it difficult to open up fresh outlets. The market grow prospects are very low about 2% annually. It also has numerous competitors who offer competitive prices making increase of product prices not to be a viable option of increasing source of revenue. It has, however, tried to overcome this by adopting a diversifying approach instead of a value approach. The corporation has shown low innovativeness with its last new product being the chicken nugget introduced in the year 1983. However, it has compensated for this lack of innovativeness by introducing new salads. The following are the most important competitive factors of McDonald: Uniformity of standards and services in various locations Despite the fact that McDonald offers an array of products, it has guaranteed its customers consistency in the standards of services offered. The consistency is evident in all the outlets founded in the U.S.A and in the global markets (Cateora & Graham 2007, 68). The company is very selective in forming affiliated ventures and franchises: it only affiliates itself to companies that meet its standards. Furthermore, testing of new products is done within a limited promotion time. Establishment of branches addressing different market needs. In addition to its restaurants, McDonald has also launched other branches addressing various market segments. This includes the fresh Mex-grill and Chipotle Mexican Grill in America which offers tacos and gourmet burritos. In the UK, It has a coffee chain serving pastries and sandwiches called the Aroma Cafe. This has made it conceivable for the establishment to access a larger market compared to its rivals who are limited. Large size The corporation has a very strong global impact with its closest contenders being only half its size. It has shown a hint in both the indigenous and international markets. As such, it enjoys reduction of cost via economies of scale brought about by its large size. Its large size also the fact that it has branches in few nations ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“McDonald competitive strategy and position in the fast food industry Essay”, n.d.)
Retrieved from https://studentshare.org/management/1394635-mcdonald-competitive-strategy-and-position-in-the-fast-food-industry-market
(McDonald Competitive Strategy and Position in the Fast Food Industry Essay)
“McDonald Competitive Strategy and Position in the Fast Food Industry Essay”, n.d. https://studentshare.org/management/1394635-mcdonald-competitive-strategy-and-position-in-the-fast-food-industry-market.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Australia Fast Food Industry Analysis (Hungry Jack)
Introduction Australian fast food industry has revamped in last five years because consumers are shifting their preference from calorie rich fast foods such as hamburger, fries to healthy fast foods. Australian people are becoming aware of the health hazards of fast foods and for this reason they are avoiding calorie rich fast foods in order to avoid health problems like diabetes, cardiac problem and others.
12 Pages(3000 words)Essay
Chinese restaurant market and investing in the market with respect to a fish and chip restaurant chain of UK
Asian food market is a dynamic market where the MNCs are investing and reaping huge benefits. The paper explores the pros and cons of investing in a Chinese market by an organization of UK which specializes in fish and chip and takeaways and is a chain of restaurants with some global presence.
10 Pages(2500 words)Essay
HR Management in McDonald
Ray Korce was the first person who opened first McDonald’s restaurant in USA in 1955 and he made a sale of $ 366.12 on the first day of his operation (Docshare.com). Ever since McDonald’s has colorful; fairly tale like history of evolving growth and it owns the culture of the modern fast food chain today.
7 Pages(1750 words)Essay
Market analysis of Jollibee Fast Food Restaurant
Jollibee Company has become one of the finest fast food restaurants of Philippines. This was mainly due to its unique marketing strategy devised by the owner. When McDonald’s planned to open its first store in Manila, Jollibee planned to have a Unique Selling Proposition (USP) that would set it apart from its competitor McDonald’s.
8 Pages(2000 words)Essay
Retailing Fast Food Industry
Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962. Apart from the American influence involved in its makeup, fast food has European originality .John Stow's 1958 survey of London exhibits fast food as items and so does Henry Mayhew in his book called Social History of London in the 1840s and 1850s portray it as items on sale.
21 Pages(5250 words)Essay
Fast Food Industry Marketing Towards Children
Using McDonald's and other fast-food establishments as scapegoats for the childhood obesity endemic has its clear justifications. The essay represents a deep-seated political agenda of the media and the philosophical movement away from individual responsibility, represented by attorney Sam Hirsch.
9 Pages(2250 words)Essay
Case study of Mcdonalds
They have made it the best fast food centre through customer satisfaction and meeting their changing preferences. It provides quality customer service and high quality food at affordable prices that
6 Pages(1500 words)Essay
Strategic Position of McDonalds in the Fast Food Industry
The report will begin with a brief background preview of McDonald’s and then a critical analysis of the business environment as well as the analysis of the competencies and resources of the company. Thirdly, the report will state the sources of the company’s competitive advantages that have been previously identified.
10 Pages(2500 words)Essay
Fast Food Industry
The top 10 fast food companies enjoy enormous economic clout and they have been able to change eating patterns of the people across most part of the US. These companies generate huge demand for cheap farm and dairy products taking support of massive government subsidies given to crops such as soy and corn.
3 Pages(750 words)Essay
Along with that they should maintain not only a profitable but a long term relationship with the consumer. A marketing strategy
4 Pages(1000 words)Essay
Let us find you another Essay on topic McDonald competitive strategy and position in the fast food industry market for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us