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The pyramid of corporate social responsibility - article review - Book Report/Review Example

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Background Information The article was published to give an in-depth description of what needs to be done in order to establish social responsibility in business environment. Previously corporate executives had a hard time solving the issue of firms’ responsibilities to its societies (Carroll 39). Following the regulations enacted by governmental bodies to control firms and introduce stakeholder policies, there was a need to clarify the concepts of social and stakeholder responsibility. Summary Social responsibility idea among corporations has undergone several steps. In the past, the most prevailing belief was that firms were only responsible for maximizing profits. With time, there emerged a concept that organizations have moral and unrestricted responsibility to the society. This article establishes a background for corporate firm obligations and illustrates the guidelines to achieving social responsibility, which has been a long struggle. ...
The legal responsibility comes second on the pyramid with requirement that a business should not only be profit oriented, but also comply the regulations and laws documented by the state and local government. The ethical responsibility of the pyramid embraces the practices and activities that are prohibited or expected by the society even though they are not included in law. It embodies those norms, standards, and expectations that concern consumers, shareholders, employees, and the society regard as fair and just. Philanthropic responsibilities,

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includes those corporate activities that respond to society’s expectations that firms be good corporate “citizens.” it should actively engage in programs that promote human welfare such as financial and human resource contributions. Though philanthropy may seem less significant, most firms prefer working by it. The author goes ahead to discuss the types of moral management and how they link to key stakeholder groups. The three moral types include moral, immoral, and amoral management. Immoral management features include managerial skills of which decisions, behavior, and actions oppose what is ethical. The second main type of management ethics is the amoral management. Managers who are amoral are neither moral nor immoral but do not care that their daily business decisions negatively affect others (Carroll 44). They lack ethical; awareness or perception. Two kinds of amoral managers have been discussed. Unintentional amoral managers do not realize that their actions have an impact, or may be inattentive or careless to their implications though they may be well intentioned. Intentional amoral managers perceive that ethical considerations are meant for private
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Summary

Name Instructor Course Date Archie B. Carroll. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons. 34(4), 39-48 Introduction In the book, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders”, Carroll B, Archie introduces the various levels of social responsibilities along with a pyramid of corporate responsibilities…
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