Operation management in context to Coca Cola - Essay Example

Download file to see previous pages In order to achieve the purpose of the study; it was important to study the literature on Coca Cola and different case studies have been studied highlighting the operational issues of the organisation. There is no denying that the purpose of the study can only be achieved by having an idea over the organisation and the next part presents an overview of the organsiation that will help in understanding the operational and management framework of the organisation in a lucid manner. An Overview of the Organisation Coca Cola Company is an American multinational known for producing concentrate that is sold to licensed bottlers across the world. The company has a history of more than a century and is highly admired for a number of products produced and manufactured by it. The company offers more than 3500 beverages in more than 200 countries that speak about its reach and acceptance in different parts of the world. Coca Cola started its journey as a patented medicine and established itself as a carbonated drink manufacturer in the 20th century. It produces carbonated soft drinks, fruit juices, water sport drinks, energy drinks and other milk products as per the needs and requirements of customers. The company was growing at a rapid pace in the 20th century with little competition and high margin making it one of the highly profitable organisations. However, the franchise model based on offering license to bottlers has been criticized in the past along with raising too many operational issues. Moreover, the complexity of operational framework has increased in the due process making the control and management process management a bit tough and lengthy. Structure of the Report The structure of the report pertaining to the presentation of operational framework of Coca Cola...
The intention of this study is Coca Cola Company as an American multinational known for producing concentrate that is sold to licensed bottlers across the world. The company has a history of more than a century and is highly admired for a number of products produced and manufactured by it. The company offers more than 3500 beverages in more than 200 countries that speak about its reach and acceptance in different parts of the world. Coca Cola started its journey as a patented medicine and established itself as a carbonated drink manufacturer in the 20th century. It produces carbonated soft drinks, fruit juices, water sport drinks, energy drinks and other milk products as per the needs and requirements of customers. The company was growing at a rapid pace in the 20th century with little competition and high margin making it one of the highly profitable organisations. However, the franchise model based on offering license to bottlers has been criticized in the past along with raising too many operational issues. Moreover, the complexity of operational framework has increased in the due process making the control and management process management a bit tough and lengthy. Through the agreement, the company has full rights to ensure that their products are being produced in the right manner along with being distributed in an efficient and effective manner. The agreement also allows the company to exercise power and control to an extent. In spite of controlling the whole act of manufacturing and distribution; one thing that was out of the control was the quality of soft drinks and other products. ...Download file to see next pagesRead More