Operation management in context to Coca Cola - Essay Example

Comments (1) Cite this document
Summary
The assignment aims at discussing the intricacies of operation management in context to Coca Cola; one of the largest soft drink manufacturers in the world. It needs to be mentioned that every organisation faces operational issues and Coca Cola is no more an exception in this regard…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Operation management in context to Coca Cola
Read TextPreview

Extract of sample "Operation management in context to Coca Cola"

Download file to see previous pages In order to achieve the purpose of the study; it was important to study the literature on Coca Cola and different case studies have been studied highlighting the operational issues of the organisation. There is no denying that the purpose of the study can only be achieved by having an idea over the organisation and the next part presents an overview of the organsiation that will help in understanding the operational and management framework of the organisation in a lucid manner. An Overview of the Organisation Coca Cola Company is an American multinational known for producing concentrate that is sold to licensed bottlers across the world. The company has a history of more than a century and is highly admired for a number of products produced and manufactured by it. The company offers more than 3500 beverages in more than 200 countries that speak about its reach and acceptance in different parts of the world. Coca Cola started its journey as a patented medicine and established itself as a carbonated drink manufacturer in the 20th century. It produces carbonated soft drinks, fruit juices, water sport drinks, energy drinks and other milk products as per the needs and requirements of customers. The company was growing at a rapid pace in the 20th century with little competition and high margin making it one of the highly profitable organisations. However, the franchise model based on offering license to bottlers has been criticized in the past along with raising too many operational issues. Moreover, the complexity of operational framework has increased in the due process making the control and management process management a bit tough and lengthy. Structure of the Report The structure of the report pertaining to the presentation of operational framework of Coca Cola...
The intention of this study is Coca Cola Company as an American multinational known for producing concentrate that is sold to licensed bottlers across the world. The company has a history of more than a century and is highly admired for a number of products produced and manufactured by it. The company offers more than 3500 beverages in more than 200 countries that speak about its reach and acceptance in different parts of the world. Coca Cola started its journey as a patented medicine and established itself as a carbonated drink manufacturer in the 20th century. It produces carbonated soft drinks, fruit juices, water sport drinks, energy drinks and other milk products as per the needs and requirements of customers. The company was growing at a rapid pace in the 20th century with little competition and high margin making it one of the highly profitable organisations. However, the franchise model based on offering license to bottlers has been criticized in the past along with raising too many operational issues. Moreover, the complexity of operational framework has increased in the due process making the control and management process management a bit tough and lengthy. Through the agreement, the company has full rights to ensure that their products are being produced in the right manner along with being distributed in an efficient and effective manner. The agreement also allows the company to exercise power and control to an extent. In spite of controlling the whole act of manufacturing and distribution; one thing that was out of the control was the quality of soft drinks and other products. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Operation management in context to Coca Cola Essay”, n.d.)
Retrieved from https://studentshare.org/management/1393405-operation-management-in-context-to-coca-cola
(Operation Management in Context to Coca Cola Essay)
https://studentshare.org/management/1393405-operation-management-in-context-to-coca-cola.
“Operation Management in Context to Coca Cola Essay”, n.d. https://studentshare.org/management/1393405-operation-management-in-context-to-coca-cola.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
qs
qschumm added comment 1 year ago
Student rated this paper as
This essay was always my weak point. I could never complete it well. Still, after I found this particular essay, I understood how it should be done. So, I performed my research afterward and completed the essay in several hours, instead of weeks as it was previously.

CHECK THESE SAMPLES OF Operation management in context to Coca Cola

Financial Management Coca-Cola Company

..., 2006, p.99). If the profitability ratios of the company is not favorable that means if the return on assets and return on equity of any company is less than the other companies operating in that industry than the investor will not invest in that company as its performance is not at par with that of the industry standards. Table 1: Profitability Ratios From the table given above it can be said that the assets of the PepsiCo were managed well than that of Coca-Cola Company shareholders’ equity has been exceptionally efficiently utilized for generating income than that of the PepsiCo. Pepsi Overall Satisfaction An investor or a stockholder is primarily interested on the...
6 Pages(1500 words)Research Paper

Multinational Strategy adopted by Coca Cola

...immense opportunity to expand and survive in the market (Aswathappa & Dash, 2007, p.3). Coca Cola manages about 90 emerging markets and maintains its global branding strategy through collaborative practises (Holstein, 2011). Strategic actions Coke in order to survive in the competitive world, has adopted some significant strategies which has helped it become the biggest multinational companies and stay ahead of its competitors such as Pepsi co. According to Porter, in the context of multinational strategy, Porter has proposed the diamond strategy for the multinationals in order to deal with the international environment. The four elements associated with Porters Diamond...
10 Pages(2500 words)Essay

Project management (coca-cola)

...and requirements as pointed out by the client. 3.0 Parties to the contract Owner: Coca-Cola Company Contractor: PrudentEvents Contract manager: 4.0 Dates of commencement Start Date: April 6th 2013 End date: September 6th 2013 5.0 Contingencies Due to the nature of the contract, there will need to be $ 3000 for contingencies 6.0 Staff requirements 2 The project will require at least the following staff Event manager; this will be provided by the contractor, and will be the chief executive of the event. He or she will be responsible for overseen all planning of the event and the coordination of operations during the actual time of the event. Contract...
10 Pages(2500 words)Essay

Coca Cola

...sales force are key to success in the soft drinks market. The company requires an extra AU$42 million to finance the marketing plan. The money will be obtained from the retained earnings. Table of Contents Table of Contents 2 2.2 Consumer trends 5 3.0 Marketing objectives 15 4.0 Marketing strategies 16 5.3 Monitoring, evaluation and control 19 7.0 References 21 8.0 Appendix 23 1.0 Introduction Coca-Cola Amatil is one of the dominant market players in the Australian soft drinks market. It is the largest manufacturer and distributor of soft drinks and non-alcoholic beverages in Australia, which command 72 percent of the market. The Coca-Cola Company owns a minority...
20 Pages(5000 words)Case Study

Coca cola

...?Coca Cola of the of the of the Section Introduction Coca Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores and various vending machines all over the world (“Brands”). Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia. John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5...
5 Pages(1250 words)Essay

Coca cola

... basics: putting Maslow’s hierarchy to work. Retrieved from Marketing Weekly: http://www.marketingweekly.com/content-management/marketing-basics-putting-maslows-hierarchy-to-work/?mode=featured The Coca-Cola Company. (2013, April 1). Coca-Cola - 2012 in Review - Company Highlights. Retrieved from Coca-Cola - 2012 in Review: http://www.coca-colacompany.com/annual-review/2012/highlights.html... ? BRAND STRATEGY AND RESPONSE: MARKETING COCA-COLA Brand Strategy and Response: Marketing Coca-Cola Health and wellness is one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs (Schultz, 2013). This implies that...
5 Pages(1250 words)Essay

Coca-Cola

...and its main product Coca Cola to target the youth and the middle class as it says, “When you take this product you look hip and trendy”. The company has also collaborated with other leading companies in other fields like Puma, Nike and other sports bodies in joint sponsorship of various games like the Olympics and the World cup (Bell, 2009). The company has come to understand that when you engage the consumers, they in turn buy your products and give their opinions on how best to improve the product. Coca-Cola has managed to withstand strong competition from other emerging companies due to its huge market share and customer company loyalty. The...
1 Pages(250 words)Assignment

Coca-Cola

..., the company has to make changes that also involve their stakeholders. Coca Cola, like any other corporation, has to provide profits for its stakeholders. It is expected, by business law, to operate in such a way that it increases stakeholder value. This is something that goes contrary to the expectations of society, that the corporation will only provide healthy foods that benefit people. The company has to come up with a practical plan that will meet the expectations of stakeholders, while also providing healthy foods for the consumption of the public. This will make its statements about commitment to the production of healthier foods more believable. The beverage company also has to...
3 Pages(750 words)Assignment

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca...
6 Pages(1500 words)Essay

Coca-Cola

...John Pemberton travelled across the country in order to introduce pharmacists to the drink. At that time, the beverage was considered a medicinal substance which aim was to relieve headaches and other minor health issues. Since that time the brand penetrated further the world, continuing bottling in the submitted standard size bottle, the so called Hobbleskirt Bottle.  Since the brand continuing to expand into such countries as Cuba and France, its world dominance gradually grew. Today the Coca Cola owns and manages more than five hundred nonalcoholic beverage brands, both sparkling and still beverages, juices and juice drinks, ready-to-drink teas and coffees and also energy and sports...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Operation management in context to Coca Cola for FREE!

Contact Us