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Strategic Management: HBO Case - Essay Example

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This study refers to the challenges that HBO has to face, both internationally and locally; examines its characteristics; then, evaluates the strategies of the firm taking into consideration the responses of consumers but also the firm’s profits, either in the short or the long term…
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Strategic Management: HBO Case
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Download file to see previous pages Its success has been partially related to the fact that the firm is part of Time Warner Inc., one of the most powerful competitors in the television industry. The analysis of the industry’s environment and of the firm’s strategic choices proves that the organization has many prospects to achieve a stable growth, even if pressures in the global market become stronger. 3.Analysis of Business Environment, Survival and Success 3.1 Macro Environment - Pestle Analysis Television industry is quite powerful. The industry has managed to keep its position in the global market, even if in the long term its power to influence the view of the public on critical issue could be decreased. The rate of the industry’s development can be made clear by referring to the economic and technological environment in which the industry’s firms operate. Currently, the global economy is characterized by strong turbulences. Despite the fact that the effects of the 2008 crisis have been controlled, still strong pressures are observed in markets internationally in regard to the limitation of debts, both regarding the states and individuals. This problem is reflected in the continuous changes on exchange prices but also in the failure of Stock markets internationally to stabilize their performance. Thus, in terms of the economic environment, the efforts of HBO to increase its power in the global market are expected to face delays. However, there would be another factor that could possibly favour HBO, when trying to establish its position internationally: technology. Technology is among the key criteria for the success of modern organizations. In the television industry also, technology has a key role for business success. The development of devices of advanced technology, such as the...
The focus in this paper is on television industry. The industry has managed to keep its position in the global market, even if in the long term its power to influence the view of the public on critical issue could be decreased. The rate of the industry’s development can be made clear by referring to the economic and technological environment in which the industry’s firms operate. Currently, the global economy is characterized by strong turbulences. Despite the fact that the effects of the 2008 crisis have been controlled, still strong pressures are observed in markets internationally in regard to the limitation of debts, both regarding the states and individuals. This problem is reflected in the continuous changes on exchange prices but also in the failure of Stock markets internationally to stabilize their performance. Thus, in terms of the economic environment, the efforts of HBO to increase its power in the global market are expected to face delays. However, there would be another factor that could possibly favour HBO, when trying to establish its position internationally: technology. Technology is among the key criteria for the success of modern organizations. In the television industry also, technology has a key role for business success. The development of devices of advanced technology, such as the i-phones, has raised the standards in regard to the quality of technology used in media and communications. Furthermore, the demands of consumers have been increased and alternated leading to the radical increase of competition. ...Download file to see next pagesRead More
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