Corporate strategy: a comparative study of google inc - Essay Example

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This paper describes the major opportunity in the computing and mobile device industry which has been facilitated by the growth of mobile phone technology. Within the computing and mobile phone industry, the leading organizations such as Google, Yahoo and Nokia have used various corporate strategies, which have enabled them to climb into higher ranks in the industry. The strategies used by these companies enable then to surpass their major competitors and other companies within the industry. Since Google Inc. is categorized as one of the top companies in the computing and mobile industry, the strategies made by this company are investigated in this paper in relation to two of its major competitors: Yahoo and Nokia. Google is a leading company in online advertising, internet search and cloud computing. This has been through the application of various business strategies by the company which has enabled it to beat its competitors and thus become the leading internet portal. Yahoo has tried to emulate the business strategies of Google but it has not outdone it in provision of online services and products. Delaney says that Google Inc. is one of the largest employers across the world and its annual revenue is substantially high as compared to its competitors. Google has used mergers and acquisitions as a way of expanding its services and products. The merger of Motorola Mobility Inc. and Google in August 2011 demonstrates a corporate strategy of Google of expanding its services and products into the mobile phone technology.
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Delaney (2007) says that Google Inc. is one of the largest employers across the world and its annual revenue is substantially high as compared to its competitors. Google has used mergers and acquisitions as a way of expanding its services and products. The merger of Motorola Mobility Inc. and Google in August 2011 demonstrates a corporate strategy of Google of expanding its services and products into the mobile phone technology. The acquisition of Motorola Mobility which cost Google 12.5 billion dollars is therefore considered as a suitable strategy of beating the company’s top competitors such as Nokia. This paper finally describes the major opportunity in the computing and mobile device industry which has been facilitated by the growth of mobile phone technology. Google Quarterly revenues The figure below gives details of Google’s quarterly revenue from 2009 to the third quarter of 2011. It is certain that Google is a dominant computing company because its online services through cloud computing are accessible to millions of its clients across the world. The management of the company’s various products such as Google Books and services such as online advertising, search facility and social networking has been effective as demonstrated by its enormous success. The competition the company receives from Yahoo is due to the common products and services these companies offer which include search engine facility, advertising and social networking as explained by Delaney (2007). The company has however concentrated its business strategies into advertising through which it derives ninety nine percent of its business revenue. Through innovation, the advertising business of the company has grown in technology which has enabled various companies ...Download file to see next pagesRead More