Case Study Analysis in Change Management. Whirlpool - Essay Example

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This paper examines the concept of change management through the study of the case involving Whirlpool, a global home appliance company with its headquarters in the United States. The paper examines that consumer satisfaction, globalization and shareholder needs were the main prompters of change in the company…
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Case Study Analysis in Change Management. Whirlpool
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Download file to see previous pages In the case of Whirlpool, Whitwam understood some important elements of the business as he worked as marketing director. He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987.
The actual transformation that took place under Whitwam was connected to three main aspects of business: globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholders interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the company's products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and change that occurred in the company.
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He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987. The actual transformation that took place under Whitwam was connected to three main aspects of business: globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholders interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the company's products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and change that occurred in the company. This paper analyzes the various changes in Whirlpool in relation to several models in change management theory and practice. It uses these models to justify the change processes that Whirlpool went through and identifies the important factors relevant to these processes. The paper concludes with an attempt to recommend how the company can proceed into the future to ensure that the change management process attains the optimum results for Whirlpool. The Change Process According to Hayes, the change process in organizations ...Download file to see next pagesRead More
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