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The Fragmented Culture is one of the cultures identified on the Goffee-Jones Matrix as shown in Figure 1.
In the 1990s, the company had a poor level of internal communication between the management and the employees. This lack of cooperation between the management and the workers shows that the level of sociability in the organization is very low. This also a feature of the Fragmented culture identified in the Goffee-Jones Matrix. This culture is identified by distinct goals of the leadership in Whirlpool. The expenditure on Research and Development department and Marketing was less than 4% of the total sales revenue for Whirlpool. The management thought that every strategy of brand management had been tried on the products of Whirlpool but not in a sustained or integrated way. The reason for the decreasing rate of actual sales increase was the lack of cooperation of the strategies and inappropriate expenditure.
The company had the focus on excellence in operations and distribution of the products. This focus led to focus on tasks rather than what the consumers wants. High level of focus on tasks shows that the company has low sociability. The company was not able to analyze the needs and wants of the customers which caused the downward trend in the actual sales figures. This shows that the employees and the management could not think together which shows the organization has low level of solidarity. The anticipated rise in sales from 1990 to1996 was very high but actually only 13% sales could be lifted. Although the company was able to manufacture products at costs and quality that were competitive in white goods market, but the company was not able to centre the design and product specifications according to the needs and wants of the customers.
The decision to go global and to become the first white goods manufacturer in the US to step in global trade was taken by an Executive Committee which comprised of the top managers of
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(Innovation and Management of Change Essay Example | Topics and Well Written Essays - 1000 Words)
“Innovation and Management of Change Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1562767-innovation-and-management-of-change.
Change is good and offer organizations competitive advantage since it helps improve performance, increase efficiency and ensure long term sustainability (Tidd and Bessant 2011). Though initiation of change process also takes place at internal organizational level, most of the time it is influenced and initiated by external forces.
However, in practice, the above target is difficult to be achieved taking into consideration the high market competition. Innovation, as part of the organizational strategic process, can help firms to remain competitive, even under strong market pressures.
18 7.0 Conclusion 20 8.0 References 22 9.0 Bibliography 26 1.0 Introduction Innovation and change is an important part of any business organisation. An organisation in order to be competitive in a market has to adopt incessant innovation strategies. In this paper, the importance of innovation in present day business environment has been described.
Fastidious entrepreneurs employ not only skilled and educated individuals to man their firm so as to attain the highest advantage against their competitors but likewise devise means to acquire the best and most ingenious salesmen to promote their business.
In this regard, strategies are always put into place in order to ensure that such organizations are not left behind in terms of innovation. Nevertheless, it should always be realized that innovation can not just be achieved for the sake of its benefits. Proper innovation calls for sufficient investment in research and development activities which can effectively lead to the development and discovery of better forms of manufacturing, operations or service delivery (Cooper & Edgett, 2000).
In any case, innovation demands more than the conventional process of seeking to better operations in the organization through improved methods. It transcends all the sectors of the organization including management, operations and other support areas in the organization.
The innovation is the recognition of the new ways in organizing the work and its areas. The management of work force like empowerment of employees, partnerships with new organizations and people, positive actions can be made innovative by involving all employees in order to make a change in the organization.
Companies and organizations are made for people and by the people, and obviously their effectiveness depends on the behavior and performance of the people running these companies. Organisations success or failure depends upon the success or failure of the people within the organisation.
The gadgets that they produce from high-end materials makes the product of the brand offered by the organization widely accepted in USA ever since they began to exist during the late 80's towards the mid 90's. It could be noted that if there was one factor to be considered successful enough to place the organization to where it stands today, that is the constant want of the administration as well as the people of the company to continuously grow and innovate their internal and external policies in creating gadgets in computing that would most fit the needs of their target clients.