Nobody downloaded yet

Kraft Foods, Incorporated: A Strategic Management Perspective - Thesis Example

Comments (0) Cite this document
Center of discussion in this paper is Kraft Foods Inc. as the second largest confectionery, food and beverage corporation across the world, and is the largest in the United States. Kraft's headquarters is based in Illinois, Chicago, whose operations encompass 155 countries. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Kraft Foods, Incorporated: A Strategic Management Perspective
Read TextPreview

Extract of sample
"Kraft Foods, Incorporated: A Strategic Management Perspective"

Download file to see previous pages The study throws light on Kraft Foods Inc. as one of the largest and most renowned company that produces snacks, which houses a variety of brands that consumers continue to purchase. Kraft is the second largest food company on a global scale, presented with a yearly revenue amounting to $49.2 billion. Most of the corporation's profits is derived from its 11 leading brands, which are: (1) Cadbury; (2) Jacobs; (3) Kraft; (4) LU; (5) Maxwell House; (6) Milka; (7) Nabisco; (8) Oreo; (9) Oscar Mayer; (10) Philadelphia; and (11) Trident. The eleven aforementioned brands produce more than $1 billion on an annual basis. In addition, Kraft has 40 more brands under its name. The type of service that Kraft provisions is based on the welfare of its consumers and its key stakeholders. The business' aim of "making today delicious" is not only regarded towards the products the firm produces, but also how it aims to affect its market in a positive manner. Its objective of promoting a healthier lifestyle towards its consumers is reinforced by the organization's efforts of helping communities through corporate social efforts and doing its part in being compliant with exceptional quality and international standards. The way in which Kraft does business is exemplified in its exertions in producing products with exceptional quality as fortified by ensuring customer satisfaction with the type of service they provide. Through performing in accordance with the company's mission statement and strategies, they have been regarded as one of the most renowned and trusted brands and company in the market. ...
ction 11: Control Systems 53 Section 12: Conclusion and Recommendation 56 References 59 Section 1: History of Company One of the most renowned confectionery, food and beverage conglomerates on a global scale is Kraft Foods Inc. At present, Kraft's business has expanded to more than 155 nations, offering various brands from its product lines. Kraft has established a good foundation in the food industry as forty of its brands have been in the market for more than a century now. The company's headquarters is located in Northfield, Illinois in Chicago. Kraft Foods Inc. is listed in the New York Stock Exchange, thus making it an independent public corporation (Kraft, 2007; Kraft Foods Company, 2010b). At present, Kraft holds the crown for being the largest food company in the United States. However, it only ranks second after Nestle worldwide. Its key operations are Kraft North America and Kraft International. The brands it offers can be categorized into five sectors, which are snacks, beverages, cheese, grocery and convenient meals. Seven of its brands generate more than a billion of revenues annually, whereas 60 more of its brands contribute more than $100 million worth of profits yearly. Apart from the success of its specific brands in the food industry, Kraft Foods Inc. currently has the highest position globally in 11 product categories. These categories are (1) coffee; (2) cookies; (3) cream cheese; (4) crackers; (5) dry packaged dinners; (6) dessert mixes; (7) powdered soft drinks; (8) salad dressings; (9) snack nuts; (10) lunch combinations; and (11) processed cheese. More than 220 facilities erected across the world manufacture Kraft's products (Kraft Foods Company, 2010b). Most of the revenues acquired by Kraft Foods Company were managed by Philip Morris Companies ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Kraft Foods, Incorporated: A Strategic Management Perspective Thesis”, n.d.)
Retrieved de https://studentshare.org/management/1391230-kraft-foods-incorporated-a-strategic-management-perspective
(Kraft Foods, Incorporated: A Strategic Management Perspective Thesis)
“Kraft Foods, Incorporated: A Strategic Management Perspective Thesis”, n.d. https://studentshare.org/management/1391230-kraft-foods-incorporated-a-strategic-management-perspective.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Human Management
In this regard, a few key recommendations as well as an action plan has been portrayed for BG Group so that the organisation can manage different conflicts that it had to face in its current business affairs. Table of Contents Executive Summary 2 Introduction 4 Theoretical Perspective: Blake and Mouton Model of Conflict Management 5 Conflicts Faced by BG Group 7 Discussion 9 Conclusion 11 Recommendations 12 Action Plan 14 References 14 Bibliography 18 Introduction BG Group is recognised as a foremost player in the global business market of energy.
10 Pages(2500 words)Thesis
Principal Perspective from Coaching Teachers lessons
The aim is to determine what principal’s understand about the role of a coach and how they perceive their role as leader in association with the notion of instructional coaching, and to determine their perceptions of the instructional coach. Research shows that there is a lack of any thorough research as to the effectiveness of instructional coaching in relation to improved student outcomes but from the perspectives of principals within the limited research available, it seems the multi-roles employed by coaches are valued and respected and considered as a necessary resource for improving and supporting enhancement of teachers’ teaching practices.
18 Pages(4500 words)Thesis
SWOT analysis: strategic position and analysis of Dresser Rand
The purpose of the SWOT analysis is to evaluate the strategic position and analysis of Dresser-Rand. In which, its strengths, weaknesses, opportunities and threats have been taken into account. The strengths include the use of technology, innovation and efficiency enhancement and safety.
16 Pages(4000 words)Thesis
Strategic Sourcing within DoD at the Operational Level
A lot of hard work which was put in till then for the human kind’s development was also destroyed. Understanding this huge loss and wastage, slowly nations tried to avoid wars with their neighboring countries and focused on
30 Pages(7500 words)Thesis
Management Coaching
In the United States, estimates indicate that businesses spend approximately one billion dollars annually to coach their employees and themselves. Business coaching was not always a common feature in US companies because companies felt that it was more of a luxury than a necessity.
4 Pages(1000 words)Thesis
Design lead project management
This makes architecture one of the most influential professions in today’s society. For instance exploring new ways of living, investigating new technologies and material and ensuring that what we build is environmentally sustainable. But most of all it involves designing
12 Pages(3000 words)Thesis
Principal Perspective from Coaching Teachers lessons
Research shows that there is a lack of any thorough research as to the effectiveness of instructional coaching in relation to improved student outcomes but from the perspectives of principals
18 Pages(4500 words)Thesis
Education management
not pay adequate attention to the complexity of the factors that add to the worries of the parents and the students in the pursuit of the educational goals of their children. In this thesis an effort has been made to examine the unique elements and features of cross-border flow
140 Pages(35000 words)Thesis
MGT499 Mod 5 SLP - Strategic Management: Strategic Choices and Implementation
The risks and the opportunities which they could reasonably expect to face (SWOT), Company’s Mission, Vision, earning potentials and stakeholders. Colgate Palmolive Company is a multinational company which deals
5 Pages(1250 words)Thesis
The importance of HR measurement and metrics to HR's role as a strategic business partner
The objective of this research is to examine the concept of human resource management, strategic human resource management, and human metrics (HR); to make use of the multimethodology approach in collecting primary data from companies in the electric and gas utilities industry in the US and examine their application of HR metrics and to establish appropriate conclusions and recommendations.
38 Pages(9500 words)Thesis
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Thesis on topic Kraft Foods, Incorporated: A Strategic Management Perspective for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us