Google Case Study - Research Paper Example

Comments (0) Cite this document
Market and situational analysis
Certain of the services that Google provides are completely free while the other services are charged accordingly. However, the interesting thing here is that the charge is customized to the scope, size and the capacity of the firm…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Google Case Study
Read TextPreview

Extract of sample "Google Case Study"

Download file to see previous pages SWOT Analysis
SWOT Analysis is the one of the most effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account both the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the various key dimensions such as productivity, human resources, finances, capacity, etc. Externally, the framework analyses the market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008).
The SWOT analysis of Google can lead to a very good understanding of the processes that are in place in Google and its positioning in terms of its competitors.
Google has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described here
 Google is the innovator and the pioneer in the field of search engines thereby giving it a head start over the other competitors
 The management style is open minded and Laissez Faire at its best. Thereby, the managerial decisions keep getting taken very fast that leads to avoidance of lag time and increased efficiency
 Large amount of incumbent cash and steady cash flow
 Although the switch value of the product is not much or almost nil, but the customers have shown immense amount of loyalty to the products of Google and Google as a brand
The retention policies and the compensation policies at Google are some of the best in the world. Therefore, the attrition in Google is extremely low as compared to the general industry. This particular factor translates into the tapping of the intellectual capital for them which would allow for the better leverage of market conditions. This particular feature also results in the cost efficiency as a lesser amount of money has to spend in the rehiring process. The other factor that lowers the cost is the absence of training the new hires Most of the data is translated, thereby, it can be used by a large number of the international customers The products are compatible to most of the data platforms and hardware available in the market and therefore provide the competitive edge as there are no switching costs involved in the change from an existing platform being used by the user There is a strong amount of support that the company has been enjoying from the educational community making it the medium of choice as a search engine The products are considered to be extremely chic by the urbane customers that add to its appeal It has got very high profile corporate interactions with the top notch companies like Sun and Apple that make the products extremely innovative and the user finds them easy to use. It also results in great amount of acceptance of the products aiming the corporate lines. As for example, the Sun intersperses the Google features with the Java runtime library(Boone & Kurtz,1995) It has already set up a number of channels in the telephone market that has only added to the market value of the product Google has been providing the service of free Wifi for the entire cities and the public areas which has led to its popularity among the various groups and the common public in general. It has led to very good public relations that have only resulted in the fostering of the growth.(Boon,2003) Google has entered ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved de
(Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 Words)
“Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Google android analysis

...?Google Android Case Analysis 13-5 The Following Questions are Equally Weighted Google purchased Android in 2005 for a small, undisclosed amount of money. Why did Google choose to enter the market this way? In the year 2005 when Google chose to make the Android company as part of its own the outside world of smart phones was overwhelmed by existing giants like iphone and Microsoft. It was in their acclaimed presence that a noisy inclusion into the market might not have been able to bloom to its fullest. The publicity it would’ve gained would’ve involved severe comparisons with tried and tested counterparts. Any lacking on the part of Android would have been severely...
2 Pages(500 words)Case Study

Google: Case Study

...?(Add (Add (Add Google: Case Study Google’s search results are examples of analytical information. Analytical information can be simply referred to any kind of quantitative or qualitative information that is used for the purpose of decision making. Hence, the primary goal of analytical information is to enable top level executives to perform their managerial analysis tasks. In contrast to this, transactional information includes all kinds of information concerning a single business process or work unit. The major purpose of transactional information is to support efficient performance of day to day operational tasks. The given reading part clearly indicates that Google’s search engine...
3 Pages(750 words)Case Study

The Google Company

...?Business Case Study-Google Most corporations today are striving to create mechanisms that will promote the culture of self -empowerment and innovation among employees, hence their motivation. However many big companies still embrace the legacy way of management where employees are stuck in cubicles, crowded offices, riddled in old school micromanagement techniques and hence low production. This amounts to employees hating their jobs hence low productivity. This case study explores how best performing companies and for this case Google motivate their employees to work to the extent of making these companies the top-producing organizations in the world. Top companies like Google have...
4 Pages(1000 words)Case Study

Google case

...?Answer The smart phone industry has adapted a big change with introduction of android technology in collaboration with Google incorporation and introduce by Google in the market in 2008. With this technology, Google forces the user to make extra use of web browsing on their mobile phones. The practice will ensure that the users will increase the use of internet on their cell phones that will increase traffic on the web and then that traffic will determined to various Google services where Google show advertisements. Google is not directly enjoying the profits of Android technology by outsourcing it but in actual Google is getting information regarding the upcoming desires and wants of the consumers and society. This acquisition... with...
3 Pages(750 words)Case Study

Geologic Time (Billions of Years vs. Thousands of Years)

5 Pages(1250 words)Research Paper


...The primary stakeholders of Google in China are the people of China and Chinese government. The secondary stakeholders are other internet providers like Yahoo and Baidu, a Chinese owned ISP who has large market share. Each stakeholder is significantly affected by Google’s decision to self censor. Business rivals are faced with more competition and Chinese government’s need to restrict flow of information to people is acceded. The direct beneficiaries or people who access internet for information are left with censored information. Due to Chinese government’s stringent laws, Google agreement for self censorship is the right alternative as it provides it with option to tap the huge market...
1 Pages(250 words)Case Study


...Google Google is one of the biggest companies in the world at present. Even though, the preliminary business portfolio of Google is search engine, ithas diversified in to many other areas like online book shop, social networking, operating system etc. Google plus is the social network started by Google recently in order to challenge Facebook whereas it has started the world’s largest online book store to challenge Android is the operating system developed by Google for top end mobile phones in order to counter the threats from Apple’s iPhone. Currently even Microsoft is struggling to face the challenges of...
5 Pages(1250 words)Case Study

Google case study analysis

...Google case study analysis April 22, Case Summary Google’s executives are worried that it will be too late for Google to effectively compete with Baidu, the current leading search engine in China. With 123 million Internet users in China, second only to the U.S. with 207 million Internet users, Google cannot afford to not operate in China. At present, Chinese users can access Google through its usual domain, but because China’s Great Firewall censors Google’s search results, the search can be very slow and sometimes unproductive. Google aims to capture greater market share by acquiring a “.cn” domain name, because the...
4 Pages(1000 words)Case Study

Google Marketing

...Google Marketing Google, being the largest and the best search engine in the world has several unique characteristics, which differentiate it from other companies. One of them is that it is faster than the rest. This makes it a first choice for internet users compared to the rest. Secondly, Google provides a search engine that is based on the relation between web sites compared to the rest, which are based only on the number of times a key term appeared on a website (Kerin et al, 2010). Google has several philosophies about advertising, which makes it different from the rest of search engines and advertising companies. The company focuses on the user thus ensuring that...
2 Pages(500 words)Case Study

Google Project Glass Jelly Bean Google Self Driving Car Nexus

... Google, Project Glass, Jelly Bean, Google Self Driving Car, Nexus Google now Google now is an application developed for smartphones operating on android and iOS operating system to act as a personal assistant. As a virtual personal assistant, Google provides answers to personal questions, recommendations and the completion of various tasks through the help of the internet. By predicting the desires of the phone owners, Google now delivers customized solutions and information to the users and this is highly influenced by their search history and habits. This application was unveiled in July 2012 after its development from the...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Google Case Study for FREE!

Contact Us