Market and situational analysis
Certain of the services that Google provides are completely free while the other services are charged accordingly. However, the interesting thing here is that the charge is customized to the scope, size and the capacity of the firm…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
SWOT Analysis is the one of the most effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account both the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the various key dimensions such as productivity, human resources, finances, capacity, etc. Externally, the framework analyses the market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008).
The SWOT analysis of Google can lead to a very good understanding of the processes that are in place in Google and its positioning in terms of its competitors.
Google has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described here
Google is the innovator and the pioneer in the field of search engines thereby giving it a head start over the other competitors
The management style is open minded and Laissez Faire at its best. Thereby, the managerial decisions keep getting taken very fast that leads to avoidance of lag time and increased efficiency
Large amount of incumbent cash and steady cash flow
Although the switch value of the product is not much or almost nil, but the customers have shown immense amount of loyalty to the products of Google and Google as a brand
The retention policies and the compensation policies at Google are some of the best in the world. Therefore, the attrition in Google is extremely low as compared to the general industry. This particular factor translates into the tapping of the intellectual capital for them which would allow for the better leverage of market conditions. This particular feature also results in the cost efficiency as a lesser amount of money has to spend in the rehiring process. The other factor that lowers the cost is the absence of training the new hires Most of the data is translated, thereby, it can be used by a large number of the international customers The products are compatible to most of the data platforms and hardware available in the market and therefore provide the competitive edge as there are no switching costs involved in the change from an existing platform being used by the user There is a strong amount of support that the company has been enjoying from the educational community making it the medium of choice as a search engine The products are considered to be extremely chic by the urbane customers that add to its appeal It has got very high profile corporate interactions with the top notch companies like Sun and Apple that make the products extremely innovative and the user finds them easy to use. It also results in great amount of acceptance of the products aiming the corporate lines. As for example, the Sun intersperses the Google features with the Java runtime library(Boone & Kurtz,1995) It has already set up a number of channels in the telephone market that has only added to the market value of the product Google has been providing the service of free Wifi for the entire cities and the public areas which has led to its popularity among the various groups and the common public in general. It has led to very good public relations that have only resulted in the fostering of the growth.(Boon,2003) Google has entered
...Download file to see next pagesRead More
Cite this document
(“Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved de https://studentshare.org/management/1390241-strategic-management
(Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 Words)
“Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 Words”, n.d. https://studentshare.org/management/1390241-strategic-management.
Human resource management widely uses this theory. This is an important theory to apply in human resource management studies because it gives ample scopes to the human resource managers, teachers and student to learn more about the link between the theory and the reality (Cooksey and Gates, 2011, p.1).
It is evident from the study that introduction of IT created a worldwide revolution, which enhanced the passion of search engines with the help of internet. Among numerous search engines, the brand image of Google is quite significant and renowned, which is one of the greatest strengths of the organization.
These complementarities leave and put a number of ramifications for comprehending the value of computer based environment. In order to achieve success, organizations particularly need to adopt computers as an essential part of a ‘system’ or ‘cluster’ of mutually reinforcing organizational changes (Milgrom and Roberts 1990).
In the case of Google, it seems that the above issues were not taken into consideration. It should be noted though that since its entrance in the Chinese market, Google managed to gain rapidly an important market share. However, through the years, the firm proved as not appropriately prepared to face the challenges related to the above market; the increase of the power of another search engine, the Baidu, was the most important sign of this problem; in fact, Baidu soon replaced Google as the dominant Search Engine machine in the Chinese market.
Since its inception, the company has relentlessly strived to achieve this goal. Google’s stated mission is “to organize the world‘s information and make it universally accessible and useful.” History: The genesis of the company can be traced back to 1997, when Larry Page and Sergey Brin, two Stanford University graduates devised an algorithm that determined the significance of each individual web page.
The company is formally known as E. I. du Pont de Nemours and Company, or DuPont for short, and achieved incorporation in 1915. As the case notes, in the aftermath of the global financial crisis that struck from 2007 onwards, the world also crumbled for DuPont figuratively speaking, necessitating planning to prepare for scenarios where revenues fell anywhere from five percent to as much as 20 percent and beyond.
Larry Page, the present CEO of Google Inc., was born on 26th March, 1973 in Michigan. Page received the degree of Bachelor of Science in computer engineering from the University of Michigan and went on to earn the degree in Master in computer science from Stanford University. Sergey Brin, Page started Google in 1998 in a garage
This paper gives information that the technology had advanced to surpass banner measure of advertising and boosted the majority of e-commerce ventures. Furthermore, overture expanded due to the increased application of the system of advertising as the form experienced more users.The growth in Google had been witnessed...
Businesses embrace internationalization as a way of increasing their influence and profitability through an expansion of their influence (Kaarna 2010, p560). A number of theories have been developed to explain the process of internationalization for multinational organizations like Google.
9 Pages(2250 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Google Case Study"
with a personal 20% discount.