Mitigation of the Threat of Under-Consumption in a System of Abundance - Essay Example

In such a situation, the people of plenty do not necessarily need to purchase commodities as it is not necessary for them. To ultimately address the problem of under-consumption, the corporate guided market should take the necessary measures.

            The first step should be the promotion of marketing activities for the commodities produced. Many people may fail to engage in consumption because they lack the necessary information about the available commodities. Therefore, by engaging in activities like branding and advertising, the potential consumers would be equipped with information about the production, use, and benefits of various commodities in the market. Through this, they would be lured to buy them thus increasing their consumption levels to match the level of production (Keynes 75).

This can help in empowering them to have enough income that they can use in purchasing all the available commodities in the market (Sullivan & Steven 29). After all, they are produced to be fully consumed.