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FilmPro: The 3-Year Strategic Plan - Essay Example

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Glo-bus is a computer based exercise model adopted by the company in order to gain competitive advantage over its competitors in the concerned industry. Film Pro focused on implementing this model in its business operation. This model will assist the concerned company in…
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FilmPro: The 3-Year Strategic Plan
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Download file to see previous pages The demand of camera is seasonal in nature. The retailers generally place the order for camera to the company 90 days in advance. The order placed by the retailers in Quarter 1 with the expectation of selling it in Quarter 2, the order placed in Quarter 2 is sold in Quarter 3. The most important factor influencing the concerned company to adopt this Glo –bus model is it involves battle of strategies implemented in the competitive market place. The main objective of the concerned company in applying the Glo-bus model in its business is to provide valuable decision making practice and assist the company in taking adequate decision depending on the situation or circumstances.
The concerned company encounters various marketing and financial problems related to designing strategy for the company. The main financial issues encountered by the company are determining the cash position of the company. The company focused on manufacturing cameras that contains many features but the problem associated with it is that the buyers are more price sensitive in buying multi featured device as compared to the single feature camera. Therefore the cost strategy is required to be adopted on the basis of the price charged by its competitors. Film Pro also faces the problem of exchange rate adjustment. Since the amount received must be converted into Taiwan currency and then in terms of US dollar. The company experiences problem in carrying out its business in Taiwan and maintain the financial statement in United States. The company faces the risk of fluctuations in the exchange rate. The concerned company wants to track the number of retail stores, outlets in a particular geographic regions that are willing to display the brand of the concerned company. The extent of technical service offered also creates a problem, since the users of the device are sometimes unable to use the device properly and need technical support ...Download file to see next pagesRead More
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