Contact Us
Sign In / Sign Up for FREE
Go to advanced search...


Comments (0) Cite this document
Changing technology has driven and influenced customer tastes and preferences. This has also led to different pricing strategies of mobile phones which have affected the demand. The growth rate…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Read TextPreview


Download file to see previous pages rates and tariff. The behavioural pattern is more obvious in groups of consumers than in individual consumers.
The mobile phone market is expected to grow by 2% in retail volume compared to its review period which witnessed a 40% growth in the earlier period. Owing to the already high penetration rate of mobile phones in the household sector which accounts for 261% in 2013, the future CAGR of the mobile phone market is expected to remain low. Australia experienced a high penetration rate in mobile phone usage. The household penetration of mobile phones grew owing to the rise of smart phones. Consumers in Australia had the tendency to retain the old phones for spare use. This also led to the high penetration rate of mobile phone usage. This trend was observed more in case of simple mobile phones, but in case of smart phones the scenario was different. Smart phones were evolving at a high rate and consumers were less inclined to retain it for spare use as it failed to match the superior performance and feature of the new smart phones. This led to the drop in the penetration rate of smart phone in the Australian market. The penetration rate dropped from 86% in 2010 to 33% in 2013. Samsung retained its leader position in the smart phone market in Australia with more than 32% retail market share. 1
The smart phone market in US has shown significant growth owing to the existence of low value contracts of older models of smart phones. The total shipping value in units for smart phones accounted for 134 million units in 2014. It witnessed an annual growth rate of 9% in the smart phone market in 2013 and an absolute growth rate of 37% from 2008 to 2013. The smart phone industry in US has observed the shift more in case of low priced phones than high value phones. The key focus was on volume and not on value. This was mainly observed when retailers in US offered smart phones for a contract of less than $200 for two years. The older version of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“EXPENDITURE ON MOBILE PHONES Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
EXPENDITURE ON MOBILE PHONES Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(EXPENDITURE ON MOBILE PHONES Essay Example | Topics and Well Written Essays - 1500 Words)
EXPENDITURE ON MOBILE PHONES Essay Example | Topics and Well Written Essays - 1500 Words.
“EXPENDITURE ON MOBILE PHONES Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Mobile Phones Development

...?Running Head: Mobile Phones Development Mobile Phones Development [Institute’s Mobile Phones Development The mobile phone industry has shown a tremendous development during the past few decades has been interesting and shocking to look at. Usually, this development is under division into three stages or generation. The first generation of mobile phone industry or ‘1G’ as its popularly known, is the era of analog telecommunication i.e. it used analog signals contrary to digital signal which came later. Contrary to digital standards, in 1G, the voice is merely modulated to...
3 Pages(750 words)Essay

The Effects Of Mobile Phones

...? The effects of mobile phones Introduction Mobile phones have a negative effect on users. Studies have shown that their use ofaffect the health of persons who use them. This is in addition to the negative effects it has on the behavior of young children. The use of mobile phones has also been found to affect driving performance. Health Problems According to BBC News (2002), studies have linked the use of mobile phones with headaches, hotspots in the brain as well as cancer. However, Foster and Moulder (2000) indicated that lawsuits that have been filed in courts in the United States have not been able to provide any concrete evidence of this claim as there has been no proven associated increase in cancer among the population... and the...
2 Pages(500 words)Essay

Mobile Phones Marketing

...Introduction: Aim of this project is to evaluate the value proposition of the Apple iPhone, comparing and contrasting it with that of the RIM Blackberry smart phone and the suitability of the Apple iPhone's value proposition in expanding their business into the growing smart phone market. For this particular study marketing concept adopted is of Nigel F. Piercy's Market-Led Strategic Change. Marketing concept may be explained as a philosophy and as in a technological perspective manner. The whole proposal is presented in the perspective of new marketing concept of market led strategic change. As wireless technologies evolve the coming mobile revolution will bring dramatic and fundamental...
16 Pages(4000 words)Case Study

Power Control for Mobile Phones

...Section Number Page Number Section I Introduction Section II Interference Constraints 3 Section III Minimum Power Assignment Method 4 Section IV Synchronous Power Control using Minimum Power Assignment Method Theorem 1 Lemma 1 Lemma 2 Theorem 2 5 5 6 7 8 Section V Asynchronous Power Control using Minimum Power Assignment Method Assumptions Theorem 3 Theorem 4 9 9 10 10 Section VI Conclusion 12 Section I: Introduction: Cellular communication devices, more popularly known as mobile phones, have transformed the face of communication in the 21st century. They have now become a necessity rather than a luxury that was enjoyed by the privileged...
8 Pages(2000 words)Essay

Are mobile phones fashionable

...strategy towards developed and emerging markets. This tough ground makes any one to wake up from a midnight sleep of contentment. The market is actually dynamic. This is the kind of place that Nokia eyes to lead. As a result, many changes have been proposed by the management. The Siemens- Nokia Alliance is one such change. This aims at expanding the network across the world, while at the same time riding on the advantage of minimized expenditure in venture. This comes because of cost sharing. The details gives an overview on what is happening on the mobile phone market today and analyses Nokia's market position in the mature European market. Many factors are considered before...
16 Pages(4000 words)Case Study

Palmtop Mobile Phones

...which is more industrialized. 2. Market Intensity: market intensity defines the degree of purchasing power of the country relative to other countries. For instance, the Canada, USA, China India and Japan are considered to be the best for automobiles, telephones and computers as compared with other countries. The reason is that buying power of these markets is high as compared with other countries. 3. Market growth: market growth relates to the annual growth of sales. The annual growth of telephones, mobiles and PDA's are high in USA, India, China, Japan, Canada Germany and Australia. These countries show high sales of High-tech products and their accessories. According to 2005 indicators, one in four Latin Americans...
16 Pages(4000 words)Assignment

Mobile Phones

...Mobile Report Mobile Report amung' phone are a widepread and popular a Nokia thee day and that ucce ha come a a reult of conitently producing leek, good-looking handet with ma appeal. But amung alo want a lice of the iPhone action, it would eem, and ha made a big effort to produce one of it very own. The Omnia, like the HTC Touch Diamond, i baed on Window Mobile Profeional 6.1 and like the Diamond it replace large part of Microoft' ugly and fiddly martphone uer interface with one of amung' deign in an attempt to provide an iPhone-tyle touch creen experience. (Ahonen and Melkko, 2008, 44-99) Phyically, it' very imilar to the iPhone 3G, much more o than the Diamond,...
14 Pages(3500 words)Coursework

Mobile phones industry business analysis

...Teacher I. Socio cultural trends that effect the industry of mobile phones Trends that affect the Socio cultural trends that effect the industry of mobile phones Fad – the perception of desirability of a certain product for a certain period of time. Marketing – the way the products are conveyed and sold to the customer whose efficacy is only limited on a certain period of time. Evolving technology – includes design, structure, functionality and applications that affects the consuming behavior of customers. Smarter mobile phones – functionality in mobile phones that would make it desirable among...
1 Pages(250 words)Coursework

Internet and Mobile Phones

...Internet and Mobile Phones Introduction Anderson & Rainie (2008) state that information and communication technology has numerous benefits in its application within various sectors of the economy. It is in this regard that the contemporary business environments have embraced the application of technology to tool to facilitate realization of their aims and objectives. Billions of people around the globe presently use internet and mobile phones, which has become a significant component of their everyday lives. The use of search engine help many people and organizations to navigate via a plethora of images, video clips, pages, and numerous audio recording available on the...
5 Pages(1250 words)Essay

Mobile Computing using Mobile Phones

...Mobilе Computing using Mobilе Phonеs Whilе thе growth of thе PC аnd Intеrnеt hаs bееn considеrаblе, thе еxplosion of mobilе phonеs in two dеcаdеs hаs bееn littlе short of аstonishing. Bеcаusе of this, mobilе tеchnology hаs oftеn contributеd to visions of morе pеrsonаlisеd concеptions of cybеrspаcе, whеrе usеrs will cаrry dаtа аround with thеm аnd intеrfаcе with othеr nеtworks viа а smаll dеvicе. Likе tеlеvisions, mobilе phonеs аrе gеnеrаlly much еаsiеr to usе thаn computеrs: аlthough thе scrееns of such phonеs аrе worsе еvеn thаn tеlеvision rеsolutions, thеy do hаvе thе аdvаntаgе of built-in connеctivity. Indееd, if mobilе tеchnologiеs аrе usеd morе еxtеnsivеly to connеct to thе Intеrnеt, thеy will аlmost cеrtаinly trаnsform... Computing...
11 Pages(2750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic EXPENDITURE ON MOBILE PHONES for FREE!

Contact Us