Commercial Project Creative Writing - Essay Example

How to boost up declining sales of My Product: There can be certain reasons behind the decreasing ratio of the sales of any product. It is necessary to find out the real reason behind the decreasing trend in the sales of the glasses. It is possible that the marketing strategies are not very much strong. A strong and effective marketing campaign can enhance the sales up to a profitable level. Therefore, it is the need of the hour that the glasses manufacturing company should review their target audience and their marketing tools and strategies.

The reason behind the decline in the sales can be the wrong selection of target market. Another possible solution is to review the pricing strategies of the company. It is possible that the company is charging a slight higher price as compare to the other market competitors or the benefits provided by the company. The maintenance of best customer relationships is also a possible solution for the company. In this way, the company can track the demands of the customers from their personal point of view.

Another possible reason can be the improper training of the sales team. These glasses are a very unique product and thus it needs a person who can elaborate the advantages and the importance of the product in the market and to the customers. Therefore a comprehensive training program of the sales and the marketing team of the company can give a long term benefit to the company in the form of balance between the costs and the revenues and then the profits.