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The book itself outlines in the title that people are unsafe at any speed they drive at. What is notable strange in the act of taking these safety measures is that even though others are effective, others are not effective at all; or even liked to the occurrence of accidents.
Automobile industry is made up of profit making companies. For this to be possible revenue must be maximized, and costs must be minimized. Installing inbuilt features to add safety to drivers, especially in a case that they were not incorporated in the previous designs, meant that it was a move that only added cost to the production. No manufacturer embraces added costs and if it obliged, the companies had to look for other measures to cub the cost. According to this fact, the reason to some feature’s ineffectiveness is the use of cheap material and technology to design and manufacture them. Companies only make cheap safety features that only appealed the buyer’s perception but having little to protect them in case of accidents. The worst part of it all is that the customers trust the features and are not ready to take extra precautions, which further put the in more risk with accidents.
Safety features in motor vehicles alone cannot help in reducing the general prevalence of deadly accidents. There are other factors that need to be observed in order to compliment safety measures in providing safety to both motor vehicle occupants and non-occupants (National Academy, 2000). Rules and policies should be enacted in respective countries to help cub motor vehicle accidents. When people only depend on safety measures to give them road safety, they are not doing themselves any favours, but exposing themselves to even more accidents. Relevant authorities should look into this issue other than only supporting the use of safety measures.
Road accidents do not always involve single sides, but are
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Elements Comprising the Equity in the Ralph Lauren Brand Brand equity is considered as the ‘added value’ which is related to a product in the mindsets and activities of consumers. There are various approaches through which the additional value can be formed for a brand.
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5 Pages(1250 words)Book Report/Review
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