Conceptualizing internationalization Strategy - Case Study Example

Conceptualizing internationalization Strategy Conceptualizing internationalization Strategy In the contemporary international business world, a lot of competition has been witnessed since technology, and digitization has been involved in business. In the work of Siebert (2007), it is evident that a lot of economies are fast growing that have integrated the world economy. Additionally, Wallin (2006) indicates that massculivity- that entails mass production and mass customization of goods is evident in the business world.

In turn, rapid growth has been witnessed and more open global markets. Peng (2008) and International Monetary Fund (2009) indicate that businesses internationalize, and are better placed to serve customers in countries oversees, and also gain novel ideas on products, services and business methodologies. This piece shall assess the case of Chabros International Group: A World of Wood as an international group and the challenges it has had in the course of carrying out business.According to Farah (2010), Chabros Group went through a downfall that saw a drop in its sales.

With the help of the top management, there was need to revive the company immediately to avoid its collapse. Since the company had experienced losses in the countries that it had already ventured into, it would be important if the company tries to restart in another country, most preferably Morocco (Farah, 2010). This is for the reason that, in the countries that it had already operated the company was slowly losing its pride and fame as the leading producer. In an event that another company comes in to replace what it had already started, chance are that, the new company would make more sales and grab a huge percentage of the clients that Chabros had already won (Farah, 2010).

This would be attributed to the fact that clients would have lost faith in Chabros and its consistent supply of products, and will probably try their luck in the new producing company. Morocco would be the best destination for Chabros Company to restart its operations. In the work compiled by Farah (2010), Morocco would be the best destination for Chabros to restart as it has minimal chances of facing local competition as there are few sellers of veneer, and there is a big market served by imports.

The country is also not going through a recession, and its currency, Dirham, is linked to the Euro; thus, a reduction of Chabros exchange risks (Farah, 2010). With specialized technical know-how, capacity to consistently supply the market with quality products, well conversant with EU’s production measures and Morocco having a positive perception of goods from Dubai, Chabros can easily handle her threats. Though Farah (2010) indicates that there are chances that foreign competitors may gain entry into the market, Chabros is better placed to succeed.

Monopoly and changes in tariffs and taxes need not be a bother for Chabros since the company has been in business for a while and has the necessary expertise to deal with these threats. Marketing the company would benefit the company as well as coming up with local relational networks with the clients and the government. An attempt to assess the creditworthy of the Moroccan customers would be of benefit in reviving the company. ReferencesFarah, B., 2010. Chabros International Group: A World of Wood (Product #: W10001-PDF-ENG).

Richard Ivey School of Business Foundation.International Monetary Fund, 2009.World Economic Outlook, April 2009: Crisis and Recovery. NY: International Monetary Fund. Peng, M., 2008. Global Strategy. London: Cengage Learning.Siebert, H., 2007.The World Economy: A Global Analysis. London: Routledge.Wallin, J., 2006. Business Orchestration: Strategic Leadership in the Era of Digital Convergence. NY: John Wiley & Sons.