Strategy and Competitive Advantages of Aldi Group - Essay Example

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The aim of carrying out the research is to analyze the organizational culture and the strategic management adopted by the managers of Aldi. The research is also meant to understand the strategic change that takes place within the organization…
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Strategy and Competitive Advantages of Aldi Group
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Download file to see previous pages It is evidently clear from the discussion that by maintaining a healthy work culture the company is in an advantageous position to grab a large share of the market and expand its business. It is noted that the organizational culture is constructed socially and it is influenced by the environment change. It also depends on the leadership strategies adopted by the team leaders of the organization which influences the team members to perform well in teams and have a cooperative attitude. Good performance of the organization has a positive impact on the society and the company gains reputation in the international markets. A well-designed strategy involves the mission and vision of the organization and the way the employees can be motivated to contribute to the organization’s reputation. By applying the cost-cutting strategy the company earns a profit that it can utilize in future business activities. The company aims at developing a new business program in order to invite suppliers as well as provide benefits to the employees. The business model followed by Aldi was based on efficiency as well as simplicity. The product strategy followed by the managers of Aldi depended on carrying a limited variety of the relevant products that are in high demand in the market. The change management theory involves the building blocks within the company in order to achieve the future goals. The managers of Aldi Inc. plans to carry out the change within the company so that it can compete with the modern world. The company follows the Kotter’s eight-step change management theory that involves various steps to undertake a change within the organization. The first step involves the process of identifying requirement of change within the company. The next steps deal with planning for the change by forming a team. The third step involves that Aldi Inc sets a vision for undertaking the change. The fourth step involves that the employees of Aldi understand the vision and accept it. The fifth step involves that managers Aldi plans the strategies in such a way so as to remove the obstacles in the path of undertaking the change. The sixth step involves that the employees and the managers of Aldi plan for a short-term win. The seventh step of the theory involves that the company hires employees to undertake the change and plan for the process to be followed to undertake the change. The ultimate step involves that managers of Aldi Inc. ensure leadership development within the organization for the success of the organization and to achieve its goal. ...Download file to see next pagesRead More
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