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Rejuvenating Jamaican tourism - Research Paper Example

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Name: Institution: Course: Professor: Date: REJUVENATING JAMAICAN TOURISM Introduction In the Greater Antilles, Jamaica is the 4th largest island. It covers a length of 145 kilometers, width of 80 kilometers and a total area of 10,990 square kilometers. Jamaica lies along Caribbean Sea, which is south of Cuba and also west of Hispaniola…
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Download file to see previous pages It has a monarchy system of government. It has an ideal climate for agriculture and tourism industries. In 1940s, the country discovered bauxite and the government shifted from banana and sugar export to mining. People in Jamaica share a combination of culture from Spanish and Taino. They use English as their official language thought many people use a local language called Patois. Section A: Internal and External Assessment of Tourism in Jamaica In the Greater Antilles, Jamaica leads in the tourism industry. The government depends most from the tourism industry. The industry provides about 50 % of the country’s foreign exchange. It provides about a fourth of the total jobs offered in Jamaica. Tourism industry helps in boosting the economy and creation of job opportunities to the youth. Tourism activities are carried in the northern coast island, which includes communities like Ocho Rios, Montego Bay and Port Antonio. Other places with tourism activities include western tip islands. The country has many airports and airlines, which help in transportation of tourist. According to Clarke (2009) the government also helps in development of the industry. Each finance year, the minister for tourism gets same funds to manage the industry. The government has worked to ensure success of the tourism industry because it contributes a lot in the government revenue. The fame gained through Olympic and music has made Jamaica attract more international visitors. Tourism Demand and Market in Jamaica Tourism has been on high demand in Jamaica. The famous musician, “Bob Marley” and the Olympic sprinter, “Usain Bolt” promoted the image of Jamaica world wide. Many people, tour in Jamaica to witness the Olympic champions and famous musicians. The level of visitors has been on the increase from 2000 to 2012. Tourism income increased to 53 % from 2000 to 2005. Tourism net earning doubled from 2000 to 2005 reaching $ 437 million. The rate increased from 2005 to 2010. Tourism industry will earn 1 billion in 2012. According to Black (2011) the demand for tourism does not decrease like other industries, which do not have a consistence growth. In 2000, the hotel occupation rose from 41 % to 65 %, and this has risen up to 90 % this year. Consecutively, the industry has grown for the last five years. In 2008, the industry had a total income of about 500 million, in 2009 it rose to 570, in 2010, it rose again to 700, 2011 it rose to 850 and in 2012 the income will reach 1 billion. The graph below represents Jamaica’s income from the tourism industry. The market of tourism has been promoted by many factors ranging from environmental, social and political. Tourism is promoted by people form other countries and the citizens of Jamaica. Citizens from different counties visit beaches and other places preserved by government for tourism purposes. People from other countries visit the cities in order to have a look of the geographical features. They also visit in order to see the famous Jamaican sprinters who always win in the Olympic Games. According to Dove (2010) music industry has attracted many people who visit the areas. The international visitors contribute more to the income than the local tourist. It is estimated that about 70 % revenue from the industry is generated by international tourists from foreign countries. The remaining 30 % comes from the local tourist or the individual ...Download file to see next pages Read More
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