Download file to see previous pages...
..10 4.3 Socio-cultural Environment……………………………….12 4.4 Technological Environment……………………………….12 5. References……………………………………………………..14 Appendix……………………………………………………….16 PEPSICO INTERNAL AND EXTERNAL ANALYSIS Introduction PepsiCo Inc. was formed in the year 1965 after the original Pepsi-Cola Company merged with Frito-lay. The corporation has since then expanded to deal in a wider variety of beverage and food brands, which has seen a merger in 2001 with Quaker Oats in conjunction with acquisition of Tropicana of 1998. The corporation is centered in Purchase, New York and has major interests in the manufacture, together with the marketing and distribution, of beverages, snacks based on grain, and other products. Twenty-two of its product lines, by the start of 2012, had generated revenues of over one billion dollars each in over two hundred countries, which resulted in net revenue of over forty three billion dollars. The corporation is ranked second in the world while it is first in the American market, as the largest beverage and food business by net revenue. ...
product lines are inclusive of hundreds of brands that were approximated to have generated at least one hundred and eight billion dollars in annual sales (Aswathappa, 2012: p32). Twenty-one of PepsiCo brands fulfill the identifier of a main brand as standardized by the food and beverage industry, i.e., sales of over one billion dollars annually. These are Pepsi-Cola, Lay’s, Mountain Dew, Lipton teas, Doritos, 7Up, Tropicana, Gatorade, Aquafina, Ruffles, Mirinda, Cheetos, Quaker Foods, Walkers, Fritos, Sierra Mist, Tostitos, and Pepsi Max. The company’s worldwide operations have shifted over time resulting from global expansion. This saw the corporation separated in 2010 into four divisions: PepsiCo Africa, Middle East, and Asia, PepsiCo Europe, PepsiCo Americas Beverages, PepsiCo Americas Foods (Blythe, 2009: p41). PepsiCo employs approximately 285,000 employees across the world as by counts in 2010. PepsiCo Americas Foods is operational in North and South America and is segmented into Latin America Foods in Central and South America, Gamesa and Sabritas in Mexico, Quaker Foods and Snacks in North America, as well as Frito-Lay and PepsiCo Americas Foods in North America. PepsiCo Americas Beverages manufactures or licenses non-carbonated and carbonated drinks in South, Central, and North America. PepsiCo Europe makes up sixteen percent of PepsiCo’s net revenue and manufactures beverages and foods in Europe, as well as expanding into Russia in the year 2009 (Cherunilam, 2010: p50). PepsiCo Africa, Middle East, and Asia cover these regions and prefer to go about production by affiliate operations, joint ventures, contract manufacturing, and licensing, although it still owns some facilities for manufacturing and distribution in these regions. PepsiCo Internal
...Download file to see next pagesRead More
Cite this document
(“PepsiCo internal and external analysis Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved de https://studentshare.org/macro-microeconomics/1403089-pepsi
(PepsiCo Internal and External Analysis Essay Example | Topics and Well Written Essays - 2500 Words)
“PepsiCo Internal and External Analysis Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/macro-microeconomics/1403089-pepsi.
This paper tends to identify and analyze important environmental factors and strengths and weaknesses of organizational environment of Human-Care Organization located in (insert name of your city) which is a social welfare organization. The objective of this organization is to listen to, record, and solve the problems and complaints of citizens.
The report will address the key issues challenges affecting Nestle Co by conducting an environmental analysis. Organisations face various challenges in their operations both internal and external, and to develop the right business strategy, these issues need to be addressed.
The information collected enables the individuals serving in the capacity of a manager to implement decisions that would result in short and long term benefits for the stakeholders of the company. The term stakeholders refers to all the individuals directly or indirectly linked to an organization and can be affected or have an effect on the organization.
Medtronic is headquartered in Minneapolis and was founded in the year 1949. It is an international supplier of technological medical devices with total sales in 2011 totaling $5 billion (Medtronic, 2013).
In addition, a business can position its entire brand as one which is focused on customer relationships, such as emphasising a company value which is congruent to consumer values. Regardless of the specific model used from organisation to organisation, CRM is all about satisfying the customer as a means to build profitability or achieve organisational performance.
The external environment is covered by the opportunities and threats, while the internal environment can be analyzed through the strengths and weaknesses (Kotler, 2003). This report utilizes SWOT to analyze the public firm Papyrus Australia.
Papyrus Australia was founded
It is hard to compete in a particular segment that has substantial opportunity, but the ultimate consideration is the actual economic force in order to successfully penetrate. Apple has remarkably experienced this condition.