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Interpretation - Essay Example

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The term litter can also be used as a verb to describe the action of deliberately throwing objects on the ground and not removing them…
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Interpretation
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Arch 330: Week 2: Beauty [Today’s Interpretation Litter comprises of any waste products such as papers, containers, faeces or wrappers that have been disposed off without consent or care. The term litter can also be used as a verb to describe the action of deliberately throwing objects on the ground and not removing them. Littering is very different from disposing them off properly in the designated areas. Littering is a serious environmental issue in very many states because it has negative impacts (Hill, p. 97). The sound bite in this case is “Singapore: Litter free.”
Here, we see a litter bin along one of the streets in Singapore next to the wall. The architectural design of the floor of the street and the wall shows that it is a major and developed street that should not have such an ugly site. It is very ironic that the litter bin is empty but trash is spread all over the floor around the litter bin instead of being inside the trash can (Handa, p. 8).
The first message that the image communicates is the irony of the words written on the litter bin. The words ‘Singapore: Litter Free’ are meat to show that the country is not a place where people litter trash anywhere. The bin is supposed to be used to contain all the trash that is on the floor. The words do not simply give the impression of cleanliness. They tend to show us that Singapore is a country that is clean and people do not litter carelessly. The words are not merely meant to show that Singapore is litter free. They are also meant to guide the actions of the people and discourage them from littering. The substance of the message is passed on using language since it is written down in English and is meant to communicate a powerful message that will discourage people from littering. English language is the code from which this message has been taken. The only knowledge that a person would require to decipher this message is knowledge of writing and knowledge of English (Barthes, p. 33).
In the picture, the linguistic message is the message that is written down. This is ‘Singapore- Litter free’. When we put aside this linguistic message, what is left is the pure image without the words. This is the image of the litter bin and the garbage that is littered around it. The idea that one may have from looking at the scenes is one whereby the people have totally disregarded the requirement against littering. Whoever is responsible for throwing the trash around the litter can totally disregarded the message and went straight ahead to litter despite the fact that the message is so clear and well brought out. The calls against littering are clearly defied because people actually go ahead to litter despite the fact that they have been warned against it. This is another sign that shows irresponsibility and lack of accountability (Rose, p. 129).
In conclusion, a keen analysis of this picture offers us a coded iconic message, a non-coded iconic market and a linguistic message. It is easy to separate the linguistic message because it is very clear through the words. The other messages are not easily separated because they both use icons to communicate. Any image should try to be simple and coherent so as to communicate its intended message and to play its explanatory role in society. The architectural implication of the reading of the photo is the picture we get of people littering.
Works cited
Barthes, Roland. "The Rhetoric of the Image." Image, Music, Text. Ed. and trans. Stephen Heath. New York: Hill and Wang, 1977. 32-51. Print.
Handa, Carolyn. Visual Rhetoric in a Digital World. New York: Bedford/St. Martins, 2004. Print.
Hill, Charles, and Marguerite Helmers. Defining Visual Rhetorics. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2004. Print.
Rose, Gillian. Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: SAGE Publications, 2007. Print. Read More
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