Metaphors as Doublespeaks - Essay Example

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The author describes the metaphors which, in fact, may come as doublespeak, defined as “language that evades responsibility, tries to make something unpleasant seem pleasant, something common seems uncommon.” Basically, it's language that pretends to communicate when it really doesn't…
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Metaphors as Doublespeaks
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Download file to see previous pages Use of figurative language is not without problems. Some have resorted to using them sometimes in order to deceive ("The language of war, 2007"). Metaphor in literature is "an implied comparison between two things of unlike nature that yet have something in common" (Corbett, 1990). Both things are known, and the power of metaphor is in an unlikely or surprising pairing. With the pairing, the author tells us something surprising about what we thought we already knew. The metaphor is a flawed means of communication, however. Lakoff & Johnson (1980) write that metaphor not only emphasizes similarities between two things, but also hides non-similarities, and this is the danger.
People tend to speak and think of an argument as war: we defend our point of view against our opponent's attacks, and form strategies of our own in order to win the argument. But in thinking of argument in this way, we miss out on the aspects that are not like war. The choice of metaphor has a lot to do with the way we think about things
Metaphors, in fact, may come as doubles...
Lutz in "The language of war, 2007"). As a way of looking at language, there are four kinds of doublespeak. As explained by Prof. Lutz (in "The language of war", 2007), these are a euphemism, jargon, gobbledygook, and inflated language. Euphemism is not designed to mislead but said out of sensitivity for the feelings of another person. "I'm sorry your father passed away," for example, instead of saying dying.
Jargon is the specialized language of a trade, profession or group. When a member of the group uses it to talk to a person outside the group, knowing that the person will not understand this language, then it is doublespeak. Gobbledygook is the endless number of words that politicians use when they don't want to answer a question. Finally, inflated language tries to puff-up things, to make something ordinary seem extraordinary.   ...Download file to see next pagesRead more
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