Cashing in on a Tailor-Made World - Essay Example

The writer, Helen Jones, referred to the ideas of Marian Salzman, who is an expert in analyzing and predicting future trends in the market. The article came out in the Financial Times, which is a newspaper which focuses on a particular section of the population, those who are involved in the business. It is clear that the article is basically intended for the business sector as all the points mentioned revolve around the concept that the products to be marketed will change since it is also foreseen that there will be radical transformations in the kind of choices that consumers make.

While the entire article itself may well be considered as interesting enough for general viewership, it is obviously written to benefit those who are involved in manufacturing and marketing. Almost every point raised in the article is convincing, especially that part which says that “the chasm between those who do and do not have access to new technologies will be far more significant” (Jones). . This can reduce the advantages that small businesses will have. Summary of Cashing in on a Tailor-made World In the near future, there will be a variety of products out in the market that is otherwise unthinkable nowadays.

This is the point raised by Marian Salzman, a futurologist of the Brand Futures Group. Ms. Salzman’s work involves mainly on researches on the consumers of the products that they are purchasing and using. This is essential to businesses, which are constantly trying to understand the attitudes of the public regarding their products while anticipating at the same time the possible changes that may occur in the future. A very important concern that is emphasized in the article is that mass marketing will no longer be a trend in the future.

Mass marketing is defined as a “strategy where a seller develops one product offering for all buyers in the market” (Clemente, 2002, p.251). According to Salzman, the trend will be that marketers will have to focus on products that satisfy specific needs. The demand for products according to specific needs will be beneficial for the growth of entrepreneurs or small and medium business enterprises. This is because those who do not have the capability for mass manufacturing will still have a market if they just focus on specific needs, which are apparently smaller.

The article also points out there will be more technologically advanced products to be produced and sold. However, Salzman admits that this will also result in the greater gap between those who have the access to such products and those who cannot afford these. Notes on The Great Work Myth A. Introduction a. There are so many negative issues confronting work i.