StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

On Sale at Old Navy - Essay Example

Cite this document
Summary
The following essay “On Sale at Old Navy” discusses the negative influence of mass-market retail stores on American life. Mass-market retail stores like Old Navy and Ikea are robbing people of their individual choice by offering them selected options…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
On Sale at Old Navy
Read Text Preview

Extract of sample "On Sale at Old Navy"

Download file to see previous pages

The consumerist trend There is no denying the fact that the whole system of marketing has become buyer-centric. This client-centric approach is the new policy of consumerism and it has percolated in every sphere of life from education to health organizations. Everywhere the target is to satisfy as many people as possible. Therefore this consumerist trend could be considered as a natural process of economic evolution. Even Cave admits that “consumerism is good for the economy” and that people are apparently satisfied.

But the fact remains that no brand can stand the test of time if people are not satisfied longtime. Cave points out that these brand oriented retail stores are duping people outright by providing branded stuff at a cheaper rate sacrificing quality. In this case, the statistics of repeat returns will show the success or failure of the merchandising strategy of a store. People would not return to a particular store if they are unhappy with the product. Prioritizing public demand According to Cave people who visit such retail stores like Old Navy and Ikea are gradually losing their individuality and are getting conditioned “ into automatons who] equate being cool with buying cheap stuff that everyone else has.

” It is a fact that these mass-market retail stores are selling identical stuff in masses but are also catering to the needs of the public demand. Nowadays a lot of surveys are conducted before launching the production of any item. Based on the survey results and on the understanding of the public mentality a product is developed and modified. There is the dynamics of giving and take in the present buyer-seller relationship. The concept of marketing has come a long way and instead of being considered as automatons as claimed by Cave, public interests and demands are being given priority.

So it is not about catering to individual needs but about catering to the needs of a larger population. It is cost effective for the sellers as well as cheaper for the buyers with the need fulfillment of both the parties. Economy controls the context Individuality is a construct of time and context. It is obvious that the concept of individuality will shift from what it was even a decade ago. And as economy dictates the socio-political contexts the different social constructs like individuality, cultural identity change accordingly.

In the present American context, the concept of individuality is no longer constrained to individual pursuits and feats but shared experiences through increasing social networking. From this perspective, it could be said that contrary to crushing our individuality, such stores make a common ground of social exchange and become the topic of communication. 

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“On Sale at Old Navy Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
On Sale at Old Navy Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/literature/1427625-in-his-essay-on-sale-at-old-navyy-damien-cave
(On Sale at Old Navy Essay Example | Topics and Well Written Essays - 750 Words)
On Sale at Old Navy Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/literature/1427625-in-his-essay-on-sale-at-old-navyy-damien-cave.
“On Sale at Old Navy Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/literature/1427625-in-his-essay-on-sale-at-old-navyy-damien-cave.
  • Cited: 0 times

CHECK THESE SAMPLES OF On Sale at Old Navy

Managing Organization: Gap Inc

They own the banana republic, Forth & Towne, and the old navy companies.... It has created such higher-end clothing outlets as a banana republic, old navy, and Forth & Towne.... Another way Gap fights this is the introduction of their other brands like the old navy.... The old navy brands offered at lower costs is stylish, and thus does not face the threat of substitute products (The Gap, Annual Report, 2005, p....
8 Pages (2000 words) Case Study

Analysis of the Marketing Communications Campaign of GAP

The paper "Analysis of the Marketing Communications Campaign of GAP" states that initial target groups change over time.... This can be because of outside factors, from market trends to ethical standards, or it can be because company profitability outgrows its initial targets.... nbsp;… It is really quite essential to state that the success Gap has had with its ethical campaign was redirected in 2006 into a new campaign: Product Red....
7 Pages (1750 words) Case Study

Managing Strategy / Evaluation of Business Strategy

extended its e-commerce reach from one country to 55, in 2Q'10 thus making available old navy to clients outside North America for the first time.... has set up a new Kiva system that provides flexible storage and accommodates work stream changes at its Columbus, Ohio fulfillment center....
18 Pages (4500 words) Essay

MoD 3 Case Assign Promotion; Advertising, Selling

The choice of male audience for old navy advert promotion can be traced to some traits that are present among males, which will drive the sales that the organization makes.... One of the factors that are likely to have influenced old navy to choose the young adult population of… Since the advert is running on mobile platform and online, the attraction that this generation has shown towards their Smartphone ensures that the advertisement will reach the targeted population....
4 Pages (1000 words) Essay

Marketing Elements Application by Old Navy

Another sales position at old navy is the “Sellebrity.... Credit card rewards are big too, and could be one of the main reasons people would chose to shop at old navy frequently.... Customers can earn points off their other cards by shopping at old navy, and can get gift cards to redeem at old navy locations.... This paper examines practical application of the essential elements by old navy, a North American clothing company....
15 Pages (3750 words) Essay

Corporate Strategy at Gap Incorporated

has made its name globally by extending into 4 major brands namely Gap, Banana Republic, old navy, and Forth & Towne.... An author of the case study 'Corporate Strategy at Gap Incorporated' seeks to conduct a detailed analysis of corporate strategy adopted as a part of a business plan by the Gap Inc....
19 Pages (4750 words) Case Study

Marketing Challenges in Old Navy

The clothing at old navy is more reasonable than all the other Gap subsidiaries.... The most popular products at old navy are its tech vests and its fleece.... The paper "Marketing Challenges in old navy" highlights that old navy has had a change of presidents.... nbsp;… Gap and old navy both make trendy clothes but at extremely reasonable prices.... Before I start talking about old navy as a brand, it is important for us to study the company that manufactures it....
8 Pages (2000 words) Case Study

The Gap Inc Continues to Struggle

This report “The Gap Inc Continues to Struggle” goes into an analysis of the industry as well as The Gap Inc.... s performance, using several different perspectives, including Porter 5 Forces model, Value Chain, Value Net, Resource-Based View, Business Design and Value Migration, etc....
20 Pages (5000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us