Presentation Draft of Online Shopping - Essay Example

Currently, organizations are engaged in effort to provide a secure e-shopping framework that will help the people to access these services without any financial risk. Online shopping refers to a form of electronic commerce where customers can purchase goods or services from organization over the internet (Sakarya & Soyer, 2013). Online shopping is also referred to as e-shopping since it is an internet dependent service. The history of online shopping dates back since the year 1979 when Michael Aldrich invented the videotext system that was computer dependent for transaction processing.

The development of the World Wide Web in the early 1990s provided an opportunity for commercial use of online business. Among some of the earliest pioneers of online shopping includes the Pizza hut Shop and the e-Bay that is now know worldwide. There are many reasons why customers prefer online shopping in the contemporary business environment. One of the major reasons why most customers prefer this method is because it is not limited to distance. It becomes easier for them to purchase products from wherever they may be and have them delivered to them.

Also, online shopping attracts customers due to availability of discounts, which companies issue out as strategies to motivate customers to shop online. Also, it is also a secure way for the customers to purchase without having to carry money physically, which is presents high risk of theft (Nirmala & Dewi, 2012). Since they can use a smart card to purchase online, they avoid having to carry loads of cash, which is a great risk for their money. This is the major reason why the online shopping market is swelling rapids and is projected to reach $237 billion by the year 2015.

From a close analysis, online shopping has a wide range of benefits to both the customers and the business organizations. For the