Acne Studio Licensing Agreement - Essay Example

[Supervisor Acne Studio Licensing Agreement The fashion industry has been exploded with the trend of licensing. The fashion manufacturers have become savvy to the potential of extending their brands. In the fashion industry, licensing does not only involve the licensing of brands but also the trademarks. The collaborations through licensing allow fashion brands to operate in multiple locations, and also maintain the quality of their products. Acne Studios is one of those companies, which have relied on licensing agreements to expand in multiple locations (Hagedoorn, Lorenz-Orlean, and Kranenburg pp. 529). Acne Studios is a part of the Creative Collective Acne.

The Studio was founded in the year 1996 in Stockholm, Sweden. Acne Studios is a fashion manufacturing brand that designs fashion apparels and jeans. The operations of Acne Studio are not only limited to Sweden. In fact, the operations are expanded across the world. In order to expand its operations, the company relies on licensing agreements. With the help of licensing agreements, the company has successfully expanded its operations in Europe and Asia. The Swedish company is also planning to expand its business in London, Paris, and Japan.

The effectiveness of licensing for Acne Studios can be realized from the fact the company has successfully expanded its operations in 35 locations with the help of licensing agreements (Okonkwo pp. 353). Under the licensing agreement, the company sells its licenses to other companies. Those companies use the brand, design, and IP of the parent company. The licenses can be sold to several companies in the same market. The licensing agreements have also allowed Acne Studios to exercise control over how the brand is used.

This has allowed the company to maintain the standard of its products (Okonkwo pp. 353). Works Cited Hagedoorn, J., S. Lorenz-Orlean, and H. van Kranenburg. “Inter-firm Technology Transfer: Partnership-embedded Licensing or Standard Licensing Agreements?” Industrial and Corporate Change 18.3 (2008): 529–550. Okonkwo, Uché. “Luxury Fashion Branding.” Techniques (2007): 353.