Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property - Research Paper Example

1.2 Non-Compliance with the Social Norms It is obvious for the marketing and advertising firms or agencies to strictly follow and comply with the regulations stated by the local community, state agency or governmental administrations. The regulations are often directed to protect communities from different discrepancies that might led by marketing and advertising activities of an organization (Huddart, 2010). 1.3 Patent Infringement In relation to the present day context, the ethical issues associated with the intellectual property can be considered as a major and widely accepted concern for the organizations.

In this regard, the use of brand logo, similar design and features or other attributes that are copyrighted by other organizations can be considered as few of the major ethical issues relating to intellectual property infringement (Ferrell, 2004). . The concern generally leads to create significant challenges for the organizations (Ferrell, 2004). 2. Argue for or against Direct-to-Consumer (DTC) Marketing by Drug Companies The concept of Direct-To-Consumer (DTC) can be considered as one of the widely used marketing and advertising approaches by the pharmaceutical organizations over the previous few decades.

The term DTC is often used as Direct-To-Consumer Pharmaceutical Advertising (DTCPA) and is highly considered as a noticeable health communication approach, which tends to attract greater target group of customers (Ventola, 2011). In relation to the concept of advertising product through DTC by the pharmaceutical corporations, it has been identified that the approach tends to promote prescribed products to the clients. In relation to the concept of DTC, it can be considered as an effective and highly beneficial, which significantly communicates and indicates about the safety and efficacy of the products.

Moreover, it also tends to communicate with the customers regarding the name of the drug along with its dosage form and price of the product. It can be argued that although the DTC approach tends to provide adequate information to the clients regarding any disease and/or conditions, it does not provide any information regarding the drug to be used for the disease. Moreover, DTC does not communicate about the usage of the prescribed drugs (Ventola, 2011). Therefore, it can be affirmed that the type of advertisements conducted through the DTC approach is an effective way of marketing and communication strategy, which is beneficial for the clients along with the drug corporations as well. 3. Regulatory Body for the Compounding Pharmacies and Role of Food and Drug Administration (FAD)