Commercialisation of Sport - Essay Example

Comments (0) Cite this document
Summary
Sport Commercialization Name: Instructor: Course: Date: Sports is a language that everyone understands, you do not need to understand the language of the other to share a game of soccer, scrabble, basketball among other different games. Over the years, sports have been known because of this universality factor and the effect it has on participants…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Commercialisation of Sport
Read TextPreview

Extract of sample "Commercialisation of Sport"

Download file to see previous pages From the local levels, individuals are competitively seeking to attain professional status to gain from the lucrative industry, whereas others are striving to build competitive teams to benefit from the lucrative sport industry as well. The gains attained, or profits generated are dependent on the situation of the team, the better teams are relatively poised to benefit most from lucrative deals (Howe, 2004: 49). This is based on the assumption that these better teams attract bigger audiences as opposed to dismally performing teams. This accords the team’s sponsors a bigger market to appeal to and helps in creating a global image which is not easy to achieve in the ever competitive corporate world. Besides, the teams themselves have slowly revolutionalised their settings as they also want to be seen as global brands. Sports commercialization has paved way for multiple challenges, mostly legal challenges as these new trends have to ascribe to set rules and regulations. This is explained by the multiple legal cases bordering on sports that have found their way to courts especially the European Court of Justice. This study implores on the process of sports commercialization, it also examines and represents the role government play in the sport business. Role and Development of Sports Historically, sports had been viewed as a social activity whose ownership mainly lay under private companies or mutual associations (NEBRASKA, BAHLS, & PETERSON, 1978). The ownerships would oversee progress and participate in awarding competitive athletes for their role in delivering a sporting”product”. In doing so, they participated in creating a competitive platform for sports that was governed differently from the normal approaches adopted in running of businesses (Whannel, 2008:240). Sports associations or clubs did not seek to profit maximize and did not affiliate themselves with the “entertainment business”, this is irrespective of their roles as entertainers through different sporting competitions. The main focus of these clubs and associations was to achieve success on the sporting field, irrespective of the professional game they participated in. For the better part of the century sporting took this compassionate business approach. Despite many of the sporting clubs having huge financial burdens the stakes at the time were still low and this ensured that the sporting activities took on a rather predictable course (Maguire et al, 2002:126). However, this situation was not to persist for long as wide spread changes in the past two decades distorted this sporting setting, and the benign sporting culture. The new situation came along with worrying trends which since the turn of the millennium have brought forth questions on the very role of professional sports, especially in Europe (Fort, 2004). These concerns were echoed by the current UEFA chief, Michel Plattini, who feared that current sporting trends were first contributing to the erosion of the fundamental purposes of sports. Sports, he said, has always been a strong catalyst for social and cultural integration, he feared that emphasis on the economic aspect of sports would inevitably lead to extinction of these two crucial elements of sport (Hudson, 2012:2). Further, extinction of the social and cultural role of sporting would upset the relationship that exists between sport and society. Concerns ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Commercialisation of Sport Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.org/law/1397664-commercialisation-of-sport
(Commercialisation of Sport Essay Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.org/law/1397664-commercialisation-of-sport.
“Commercialisation of Sport Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/law/1397664-commercialisation-of-sport.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Commercialisation of Sport

Sport Development

...Introduction Sports have been used for various purposes most of which include social change. There are a number of benefits of which engagement in sports has for the individual participating in it. We find that it helps to reduce the chances of growing obese and therefore hinder the occurrence of problems related to health. At the same time, it diverts the attention of the individuals participating in it from engaging in law breaking due to idleness and it also reduces the chances of a person developing problems related to stress. With the above and many other unmentioned benefits in mind, it is then an activity that can be recommended for all especially the children of all the ages as it can offer...
10 Pages(2500 words)Essay

Sport Tourism

...may be marred by unending debates just before and after the end of the games as is the case in other nations that have hosted the Olympic Games before. Ideally, it is not possible the exact cost of staging world games of such magnitude since there are no accepted standards and mechanisms of assessing related expenditures. However, the staging nation obviously has to benefit in many ways from such a global participation thus it must provide an increase in GDP, creates numerous jobs, the influx of sport tourists and normal tourists are known to flock in the staging nations hence provision of more revenues for the hosting as well as other cities of the host nation. Small and medium businesses usually receive a big boost...
1 Pages(250 words)Assignment

Commercialized Sport

...Commercialized Sport Commercialization of sports is an indication where the sports controllers develop initiatives that are used to developed income in the sports. The participation in the sports brings out revenue to the people who are directly concerned. This is an indication that participation in sports is an economic activity that accrues financial stability to the people directly indulging in such. Commercialization of sports emerged when many of the sports in the world started gaining civilization. It is with such occurrences that many people decided to embark in the participation to gain financial...
3 Pages(750 words)Essay

Sport is no longer a pastime, run and organised by amateurs: it is a business that competes for scarce resources and uses professional management techniques

...Sport Is No Longer a Pastime, Run and Organised By Amateurs: It Is a Business That Competes For Scarce Resources and Uses Professional Management Techniques Table of Contents Introduction 3 Sports as a Business 4 Root to Sports in Society 4 Development of Modern Sports 5 The Commercialisation of Sports 8 The Commercialisation of Football 9 The Implication of Commercialisation of Sports (Football) 11 Conclusion 13 References 14 Introduction The modern world has been experiencing rise of professionalism in numerous segments of life. The education, science, technology, business and...
10 Pages(2500 words)Essay

SPORT MANGMENT

...Mohammed Al-Motawa Sports Management June 20, Sponsorship and Technology in Sports Introduction No one can rebuff the important role of sponsors in sports. However, I had not fully understood the significance of sponsor in sports until I went for the London trip. The trip was a not just overwhelming but a complete training session on different sports. However, sports sponsorship fascinated me most. This paper will discuss different aspects of sports but will mainly dwell on the issue of sponsorship as well as importance of technology in sports. Different aspects of sponsorship will be discussed. I will...
7 Pages(1750 words)Essay

Sport Psychology

...Sports psychology: injury Introduction Men and women in sport are exposed to strenuous conditions that increase the prevalence of accidents and injuries among the sports person. This affects their ability to consistently participate in the sport and achieve their dreams and full potential, a situation that affects the self-esteem and attitude. Sports psychology is a discipline in psychology that studies the psychological factors that affects the attitude and performance of sportsmen and how injury and other physical conditions associated with their professional affects their mental and personal development. Sports injury is common in...
12 Pages(3000 words)Essay

Sport Sponsorship

...Sport Sponsorship Most business entities devise different ways to promote their products and succeed in the market. Sport sponsorship has been identified as one of those strategies through which the illumination on the market face can be achieved. It is the move an organisation makes by investing and financing either a particular sports activity or a team in competitions with an aim of promoting the brand in the public eye so as to gain advantage in the competitive industry. Sport sponsorship may be through financing an event or a club or sportspersons as the sponsors promote their brands (Lagae, 2005:67). Emergence and Growth Sports sponsorship emerged and has developed based on the fact that most sports teams and events lack... the...
1 Pages(250 words)Essay

SPORT

... Should schools support sport, or leave it to parents to initiate sport activity? The main objective of setting up a learninginstitution; an elementary school or high school is to offer knowledge and skills to students as well as shape and prepare them for the future. In the article, is a review on whether schools opt to support sport by Amanda Ripley while Bruce Feiler discusses the role of parents to support their children in participating in sports. The authors both present their arguments critically with valid reasons to support their opinion, for instance, the first author illustrates that academic hurdles are enormous and pressure to be the best is experience by all scholars? Scoring high grades is the widely known measure... of a...
3 Pages(750 words)Essay

Sport studies/sociological issues in disbaility sport

...Should the Paralympics Include Deaf Sports? By Introduction The social model of disability holds that limited participation in sport by the disabled, is due to not only the disability of the individual, but also to the social construction of disability which is manifested by poor attitudes and a failure to accommodate the disabled (Grenier, Collins, and Wright, 2014). The medical model theories of disabilities assumes however, that disabilities are individual impairments for which the individual is responsible for adjusting to (Greneir, 2007). The development of the social model of disability promised to influence a more inclusive attitude toward the disabled (Brittain, 2004). However, social...
12 Pages(3000 words)Essay

How Sport Has Become Over-dependent on the Media

...changes and their presentation in media also changed notably. From the ancient games like chariot races and gladiator fights, it has transformed and tended to be more professional and commercial. The same professional and commercial aspects are leading the present media to a more profit based economy. Moreover, in the current era, sports articulate spectacles of race and nationalism, celebrity and star power, and transgression and scandal, elevating its icons to godlike status, an then sometimes bringing them down in to the depths of scandal and disgrace (Douglas, 2003). Commercialisation of sports is one of the challenging factors of sports media...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Commercialisation of Sport for FREE!

Contact Us