The Media and the Economics of Sport - Essay Example

Comments (0) Cite this document
The Media and the Economics of Sport Contents Introduction 3 Media needs Sports 4 Sport organization attractive to Media 5 Global coverage through Television 5 Conclusion 7 Reference 9 Bibliography 10 Introduction Sports have gained a high position with respect to media and with some popular sports such as the Olympics, Football World Cup, Cricket World Cup has become more attractive and the media has been utilizing the best possible actions against these big events…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
The Media and the Economics of Sport
Read TextPreview

Extract of sample "The Media and the Economics of Sport"

Download file to see previous pages In addition the sports, culture and the media tends to represents entrenched and a taken for granted feature of the concept of late capitalism. There is no or little evidence that states that the blend of sports and media along with culture and the growth and emergence of new media would slow or decline in the future (Scherer, n.d, p. 84). During the nineteen century sports and media had become mass phenomena and therefore the two, sports and media have been parallel over the years. There exists a mutual relationship in between the two factors. However today’s in the modern world sports and media complex are a result of social developments and new technology. The system was developed through television as a means of conveyor of exhibition and exposure. With the commercialization of the television along with the growing competition from the audiences in new media have played a crucial role in enhancing the new media for sports. The appeal of sports has become so significant that it tends to fuel the changes which take place within the social institution such as journalism and broadcasting. Thus the value of sports has helped shape the structure and practice of media and similarly media facilitates the reformation of sports. It was in Britain that the relationship between media and sports was first developed. Media needs Sports Modern sports and the media are both multibillion businesses. Elite sports functions require mass media in order to underwrite and publicize them accordingly. The huge market of sport along with the equipment and merchandise to a very large extend is sustained by the media and its 24/7 sports coverage along with the economic infrastructure of the media which depends largely on the sports in order to make it large, create loyal readers, listeners, interactive consumers and also viewers. But the dynamics of synergy between sports and media is not without problems. The media has an influence only in ways how events are staged but also time of taking place. The media decides on the time and lace of an event to take place. When the Olympics sprinters started to run the race at 5 in the morning so that the people of New York could watch them in prime time which took place in the summer games in South Korea in the year 1988. This shows that the media have clearly exercised a certain degree of influence over sports which was not possible or unthinkable in the olden days. Thus the economic interest of media is evident from the advertisement which keeps on interrupting the event covered by television networks. But there are occasional backlash between sports and media. Some athletes sometimes accuse the media in particularly the television for taking things out of sports and altering the rules, structure and ethos. Corporate sponsorship is one of the key areas where the brand value of the sports is central to the relationship between sports and media. This has helped the sports organization along with the competitions to be funded in the process of expanding identification, brand recognition and also loyalty from the sponsors. Thus the key to commercialization of sports with the help of celebrity ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Media and the Economics of Sport Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
The Media and the Economics of Sport Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from
(The Media and the Economics of Sport Essay Example | Topics and Well Written Essays - 1750 Words)
The Media and the Economics of Sport Essay Example | Topics and Well Written Essays - 1750 Words.
“The Media and the Economics of Sport Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Media and the Economics of Sport

Economics of Sport

...industry. In order to survive sports leagues need to provide “competitive excitement”. Without this sports excitement, the league and the events would be dull and would not attract fans and customers. The uniqueness of the sports world lies in the fact that they develop their business on selling competition. Fans, media and policy makers are always concerned about decreasing competitive balance (Albert & Koning, 2007). One of the key features of the economics of sports is that the demand for its product is related to the uncertainty of the outcome (Garland, Malcom & Rowe, 2000). The league attempts to restrict competition so that no...
6 Pages(1500 words)Essay

Sport and Media: A Mutual Dependancy

...information that could explain the mutual dependancy of media and sports. Not only that, the proponent also tried to include information relevant to the topics that are practically can be observed from day to day experiences. In order to explain the relationship that exists between sports and media, the proponent tried to investigate various aspects in the environmental analysis of sports and media. The following aspects considered in this paper are the following: political, economical, social, technological, legal and environmental. Sufficient information can be found out which could also stand as evidence...
40 Pages(10000 words)Essay

The Ways in Which Media Have Transformed Sport

...the importance of sports coverage for television, that is, how covering for sports events would prove helpful and significant for the economic attributes of the television. The Ways in Which Media Have Transformed Sport The invention and recognition of television spans over 2 decades; from 1960s to 1980s in which it was recognised as a global medium of communication and broadcasting. From the 1970s, the most watched shows on television were related to sports apart from other shows. Broadcasts were made on Olympic Games and Football World cups as well. Even today, though internet is regarded as the easiest medium, it is only television...
9 Pages(2250 words)Assignment

Media Economics

...of media conglomeration and ownership is not a bad idea as it can create a healthy competition providing viable and valid news to the audiences. The concern is basically related to the concentration of ownership which can and is increasing the economic and political influence. According to Rifka Rosenwein, the concentration of media ownership has increased the control over expressions which has led to an aggressive competition and silencing of the news and ideas in the marketplace (Shah, 2009). According to the latest statistics, in 2009, there are only six giant conglomerates that own the US media namely the Big 6. This is eventually leading to monopolies and...
2 Pages(500 words)Essay

Team sport economics

...FINANCE AND ACCOUNTING Question: Critically evaluate the approaches and policies to achieve competitive balance in North American sports and European sports through an examination of competitive balance Philosophy and Policy in North American and European professional sports and organizations. Illustrate your argument with reference to competitive balance policy in the NFL and current developments in European football. Instructor: Statement of Authenticity:” I confirm that this submission is all my own work. Any quotations are properly cited using the Harvard referencing method. All errors and omissions are my responsibility alone”. Word count: 1569 Team Sports...
6 Pages(1500 words)Essay

Sport and media

...Sports and Media Sports and Media According to Dana Mastro, Erin Blecha and Anita Atwell Seate, crime and sports stories are widelyfollowed because they have prevalent segments in the news. In the event that an athlete is accused of crime, public outcry and national headlines follow. The article by the three researchers provides a content analysis. The researchers conducted a systemic analysis of newspapers that covered crime and race in sports news (Mastro, Bleacha & Seate, 2011). The researchers used a social identity strategy that incorporated insights from framing. According to the article, the features associated with athletes and...
1 Pages(250 words)Essay

Sport and media

...Media Example- Bend it Like Beckham of School) Representing Women in media - Bend it Like Beckham Like any sports movie featuring a woman who loves a sport this movie also starts with an Indian family all praise for the feminity and feminine choices of a lady who loves to bounce the football and get dirty in the mud, but disapproving of her masculine choices compared to her sister who is totally feminine. The story goes on when the lady is coached and is only allowed to play football internationally when she is within the traditional bond of engagement and has a scholarship in hand. While the movie was progressive in many areas, like education and independent movement,...
1 Pages(250 words)Essay

Sport and media

...Sports and Media al Affiliation Sports and Media In the article en d “Of Warrior Chiefs and Indian Princesses: The Psychological Consequences of American Indian Mascots” written by (Fryberg, Markus, Oyserman, & Stone (2008), the authors explored the effects of American Indian Mascots to American Indian high school and college students. The findings revealed that, overall, there were negative perceptions exhibited by American Indian students pertinent to their interpretation of the American Indian mascots; which apparently were considered detrimental since “they remind American Indians of the limited ways others see them and, in this way, constrain how they can see...
1 Pages(250 words)Essay

Sport and media

...Media Article 04, June Sport journalism has in the present time change from what it previously used to be. Today people yarn for immediate news breaking and thus the embrace of the digital platform by journalist. The twitter and other online platform has taken sport journalism to a new level. The advent of social media sites, smart phones and mobile applications has enabled the consumption of sports news to have real time news as they happen. This is evidence of the circumstances that befell Penn State University football coach, Jerry Sandusky (Sanderson & Hambrick, 2012). The media tool it to twitter to condemn children abuse by their...
1 Pages(250 words)Essay

Sport and the Media

...The relationship between sports and media is viewed as symbiotic by many people. This means that both the media and sports benefit from each other. However, Hundley (2010) maintains that the media has a control over sports. This is because most of the information pertaining to sports is received from the media. For example, the media is responsible for reporting on the various matches that would take place, the results of these matches, the venues, and the ticket costs. This information is very useful, and this mainly because it would help in attracting fans to the venues of the...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Media and the Economics of Sport for FREE!

Contact Us