Agenda for a Business Meeting, a Telesales and Regional Delivery Plans, Introduction of Speakers, Jonathan Segal and Christine O'Donnells Interviews - Assignment Example

The paper “Agenda for a Business Meeting, a Telesales and Regional Delivery Plans, Introduction of Speakers, Jonathan Segal and Christine O'Donnell’s Interviews”  is an exciting example of an assignment on the journalism & communication. The author chooses a product or service that he finds appealing tries to come up with several sound bites, slogans, or quotes that meet all four criteria. 

Tim Tam- http://www.arnotts.com.au/products/tim-tam/

"Australia's Favorite Cookie”
Arnott's Tim Tam double coat
"Tim Tam on your mind”
Delicious Smooth Chocolate Cream sandwiched between 2 crunchy biscuits, coated in Arnott's Real Milk  

11.2.1 Think of a phone conversation you had recently. Write a brief summary and include at least one example of what worked or what did not.
I called the customer care of one of the telecommunication companies to enquire about the rising post-pay bill. The lady introduced herself and I highlighted my problem. I raised my concern about increasing monthly bills. She asked me some questions about the number of months that the bill has been increasing. She explained that I might be using some premiums which I objected since for some months I would not consume all the talk time assigned for the month. She told me to hold the call as she went through my previous month’s bill but after a while, she informed me that she could not trace the bill because it was mid-month. However, she advised me to use self-help options and select ‘unsubscribe’ from game loft, game lounge, and other premiums. I was not satisfied but she finally told me to call next month once I receive the bill so that we can go through it and identify the problem.

11.3.1 Create a sample agenda for a business meeting to discuss the quarterly sales report and results from the latest marketing campaign. Decide what information is needed, and what position might normally be expected to produce that information.
Sales/Marketing Report (3rd Quarter Yr 2015) as presented by Channel Marketing Manager

Highlights

• Growth in planned sales, from $ _____ in the first month to ____ by the end
• Start- 1st July- closing- 30th September
• Signed up new partners

Key Metrics/Goals
Partner development

• Name of Partners: kickoff and campaigning period
• Targeted sales to partners (how many in progress already)
• Minimizing trail-to-purchase time and increased total supply rate to over 30%

Challenges
Developing a telesales plan and regional delivery plans
The pace of switch from the previous brand is slower than expected

11.4.1 You are called upon to propose a toast to your team leader after your group has just completed a large contract. Work on this project wasn’t always easy, but now it is the time for celebration and recognition. Write a sample toast in no more than thirty words.
"Each one of you was instrumental in completing this contract: The marketing team put together a great tender application, the project team persuaded the client, and the admin staff kept us sane all through!"

11.5.1 How does the press interview serve the business or organization? List two ways and provide examples.
Reaching customers who might not have known about the organization- Pepsi PR staffs attend tournaments and award events for young cricketers in India which are aired during sports highlights. It attracts young consumers who appreciate its local PR efforts (Sud, 2010).