Business Plan for Kicks Fly - Thesis Example

The business will have its headquarters in Boston surviving the target market in the United States to find less costly and quality sneakers. All products offered by Nike, Adidas, and some Chinese brands will be offered by Kicks Fly Corporation, but a different platform will be utilized, i.e., the product will be offered to the customers via stores and an online portal. For this reason, this business is developed which entails core activities of the business and certain proposed strategies that will help the business to grow its sales revenues.

Kicks fly Corporation is a shoe business that ensures the delivery of 100% authentic athletic and casual wear shoes. The business will have its headquarters in Boston to serve the target market of the United States to find less costly and quality sneakers. All products offered by Nike, Adidas, and some Chinese brands will be offered by KicksFly Corporation, but a different platform will be utilized, i.e., the product will be offered to the customers via stores and an online portal.

KicksFly Corporation’s products came from top-of-the-line suppliers across the globe, to serve a diverse customer base. Our target consumers are youngsters and health-conscious adults with upper-middle peppers oited States of America. The competitive edge that KicksFly Corporation will be having in the target marketplace is that its products are made from authentic raw material that does not cause discomfort to the customers. In addition to this, the retailing method to be implemented by KicksFly Corporation will be a whole new experience for the target consumers. Stating these perceived advantages, KicksFly Corporation expects that the marketing and business level strategies of the business will help it to attract the targeted consumers who need comfortable sportswear and casual sneakers. Since the retailing method adopted by KicksFly Corporation is based on online e-commerce methods and bricks-and-mortar system, systemized as an online and conventional sportswear company.

It is anticipated by the business managers of KicksFly Corporation that the business has the potential to attract investors and manufacturers of sportswear industry to invest in the business as a franchisee and distribute the product to other parts of the country. To achieve this objective, the business managers have decided to participate in trade shows and sports events in Boston. By participating in trade shows and sports events, it is expected that KicksFly Corporation will attract the interest of major investors in the city who will perceive the product and its retailing method as a revolution in sportswear industry.