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Towards Effective Diversity Communication at ABC - Assignment Example

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This organizational communication proposal seeks to enhance communication processes at the ABC. Specifically, this proposal seeks to address the problem of conflict within the organization’s diverse workforce, which is comprised of employees of different cultural backgrounds…
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Towards Effective Diversity Communication at ABC
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Download file to see previous pages According to the report the American Broadcasting Corporation (ABC) is also keen on reflecting America’s cultural and ethnic diversity and this inevitably calls for broadening the diversity of its workforce. For instance, as part of its diversity initiative, the corporation now broadcasts programs that represent America’s diverse ethnic and cultural identities including shows by African Americans, Latina, as well as Asian lead hosts. With the widening ethnic and cultural diversity at the ABC, there are innumerable points of conflict that may easily provoke conflicts due to disagreements or misunderstandings within the organization.From this discussionn it is clear that the increasing ethnic and cultural diversity at ABC poses critical communication challenges, especially because the corporation’s diverse workforce espouses varied and often opposed cultural values and beliefs, which exert a profound impact on their communication styles. In light of the many communication challenges that arise among workforces, as a result of the increasingly multicultural workplaces and diverse communities, it is imperative for the ABC to initiate and incorporate multicultural communication strategies within its organizational communications framework. Generally, the news agency should initiate multicultural communication workshops to teach its diverse workforces about cultural differences and cross-cultural competences that are critical for interacting with people from diverse cultural background. ...Download file to see next pagesRead More
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