Free

Addressing Fashion's Communications Conundrum - Essay Example

Comments (0) Cite this document
Summary
The paper “Addressing Fashion's Communications Conundrum” gives contrasting views about fashion sales. The fashion war is between Victoria’s secret and H&M Versace. The author illustrates different ways through which new fashion brands are directed to the market. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Addressing Fashions Communications Conundrum
Read TextPreview

Extract of sample "Addressing Fashion's Communications Conundrum"

Fashion Communication Addressing Fashions Communications Conundrum In the article, Mallevays and Plane illustrate different ways through which new fashion brands are directed to the market. There are different ways used to make new brands appealing to consumers. The first instance as outline by Mallevays and Plane (2011) is to allow consumers to order the new brands before they are launched in on the fashion runways. This makes consumers wait for as long as six months after the fashion launch to get the first taste of their ordered clothes. The other instance is where fashion communication is done concurrently with sales initiation to consumers. Immediately the fashions are launched, they are also advertised to consumers and sales made with every launch done. The Article gives contrasting views about fashion sales. The fashion war is between Victoria’s secret and H&M Versace (Mallevays & Plane, 2011).
Opinion on Fashion Sales communication
In cases in when consumers preorder new fashions before the launch, sales may be low because consumers are kept for long before receiving the products. This low sale may be due to likelihood of losing interest on the product because of the long time it takes for them to receive materials ordered. Fashion may also become useless to the end user if not given or not delivered to them in time. Proper the advertisement through social media and immediate sales to the consumers during the fashion launch is the way to go when fashion designers are in need of making money. It is advisable to launch new brands and allow for ordering of the clothes by the consumers as well as receiving them immediately. The market should be open to all consumers and allow them to get new fashions immediately they order. This will lead to rapid production of new brands. The lead-time between ordering and receiving of new brands should be kept as minimal as possible. Timing is also important when fashion designers are planning to launch their fashion. Many sales can take place during festive seasons.
The Luxury Fashion Business
In the article, Amed (2011) presents an insight into how to manage a luxury fashion business. That should revolve around a technology that ensures past designs are faced out. The luxury fashion management ensures redundancy management, seasonality management, tapping creative talent, investing in retails outlets and considering the use of technology.
Opinion on Luxury Fashion Business
The fashion business demands strategic management to ensure that luxury brands remain relevant and keep moving in the market. Before designing luxury materials, designers should conduct research in the market to find out the consumers’ tastes and preferences. Luxury designs should be recycled for a short period before they become redundant. Technology should be involved both in the design and in advertisement of the luxury fashions. For instance, new social media platforms such as Instagram, twitter, Facebook and blogs should be used to allow expansion of luxury fashion business. Since fashion design is affected by seasons, luxury designs should only be produced during festive seasons when people prepare for merrymaking. This will open up new frontiers and increase sales. Luxury fashions business requires intensive investment in many business outlets to expand market. Luxury fashion business has always majored in women apparel; therefore, a great shift in men’s clothes can lead to diversity and increasing sales of such expensive fashion materials.
References
Amed, I. (2011). Addressing Fashions Communications Conundrum. The Business of Fashion. Retrieved 30 September 2015, from http://www.businessoffashion.com/articles/intelligence/addressing-fashions-communications-conundrum
Mallevays, P. & Plane, W. (2011). Getting The Luxury Fashion Business Model Right. The Business of Fashion. Retrieved 30 September 2015, from http://www.businessoffashion.com/articles/news-analysis/bof-exclusive-getting-the-luxury-fashion-business-model-right Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Addressing Fashion's Communications Conundrum Essay”, n.d.)
Addressing Fashion's Communications Conundrum Essay. Retrieved from https://studentshare.org/journalism-communication/1700686-addressing-fashions-communications-conundrum
(Addressing Fashion'S Communications Conundrum Essay)
Addressing Fashion'S Communications Conundrum Essay. https://studentshare.org/journalism-communication/1700686-addressing-fashions-communications-conundrum.
“Addressing Fashion'S Communications Conundrum Essay”, n.d. https://studentshare.org/journalism-communication/1700686-addressing-fashions-communications-conundrum.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Addressing Fashion's Communications Conundrum

Addressing Challenges

...? Addressing Challenges ID Lecturer The best mechanism to train individuals within organizations is to tell them in an outright way what the organizations wants them to deliver and how it will go about making things easy for them in the long run. The organization chosen for is a hypothetical one here. The definition of a group stems from the rationale that individual efforts are combined for the wholesome effect to attain a particular goal or task. Indeed a group would not be able to survive in essence if the singular entities within it are unable to perform at their best possible levels. This is true as one discusses about the different teams and groups which are formed under the ranks of the organizational regimes...
1 Pages(250 words)Research Paper

Fashion of America in the 1906's

... Topic: Fashion in America in the 1906s The world we live in today has a strong cultural and social connection with the past. Beginning of the 20th century witnessed some revolutionary changes in arts, literature, education, Fashion, technology and music in America. If we have a glance at the American fashion in 1906s than we come across notable personalities, books, movies, songs, events and finally the inspiring peoples. This wholesome change in fashion history takes the reader along through different events with optimum interest. This inspired me to study the fashion events for understanding trends and comparing the old trends with the new ones. American first fashion design program was founded in the 1906. Persons established... the...
3 Pages(750 words)Essay

Addressing Inequality

...? Addressing Inequality of Learning Explain How the Problem of Inequality Can Be Addressed Society is considered to be a system which is based on a hierarchy of prestige, privilege, and power. It leads to social inequity which is usually related to gender, class, race, income, education etc. Being controversial issues, inequity and inequality are closely connected as inequity is the result of inequality. Inequality indicates the distribution of resources across society giving an idea of the difference between what rich and poor people can earn, average income, and redistribution of the county’s income. Countries characterized by high levels of inequality have high levels of poverty showing the fact that...
3 Pages(750 words)Essay

Communications

...? Communication Communication Structuralism is a movement of intellect which was initiated during the period of 20th century and the movement is used to analyze a particular field which contains complex systems that are made up of parts that are related to each other (Berger, 2006, p.20). According to structuralism all the activities conducted by human beings including perception and thinking are created and are not naturally available and it relies on the idea that all things around human nature has a certain meaning associated with it because of the system of language in which human beings are operating. The movement of structuralism is closely connected to the study of signs and symbols and how individuals created meanings... of the human...
6 Pages(1500 words)Coursework

Communications

...something extraordinary. Does the president have this kind of charisma and dedication? As Bakhtin suggests that even in the most free, the most unconstrained conversation, we cast our speech in definite generic forms, sometimes rigid and tight ones and sometimes more flexible, plastic and creative ones. In the first caricature, posted on 26-10-06, by Mike Keefe in The Denver Post, President Obama is seen as a potential candidate for the 2008 Presidential elections. The cartoon shows him delivering the keynote address and also gives the impression that he is very charismatic and has a clean record. The list of things to do suggest that he has a lot of things in mind and a lot of work to do. The happy and victorious...
4 Pages(1000 words)Assignment

Preventing and Addressing Problems

...PREVENTING AND ADDRESSING PROBLEMS Task: Preventing and Addressing Problems Maurice Williams is the Human Services Administrator of my choice in this week’s episode. He works in a treatment foster care firm as the program director. His job as a human service administrator encompasses looking into the working of employees, the clients and his family too. Therefore, this job is vested with numerous stressing responsibilities of dealing with all kinds of people. This is evidenced by the fact that he is usually engaged in solving numerous problems at the workplace and has to multitask in his working. His job has innumerable responsibilities inclusive of cross checking, supervising and...
2 Pages(500 words)Research Paper

American Fashion in 1980's through today

...American Fashion trends) in 1980s through today Fashion trends have a great influence to the life of people in the society. In America, musicians and artists are figures who have a great impact in promoting fashion. Arguably, many people would like to associate with current designs. However, the work fashions designers usually get a nod when associated with a particular celebrity. This is not to say that celebrity promotes all fashion trends. The beginning of 1980s marked a beginning of new fashion trend for both women and men. In early 80s, men began wearing tight fitting trousers and loose shirts. This fashion...
2 Pages(500 words)Research Paper

Addressing Perceived Ethical Misconduct

...Addressing Perceived Ethical Misconduct Affiliation Addressing Perceived Ethical Misconduct Certain ethical issues face doctors practicing in correctional mental health facilities. Many of these issues are connected with the environmental set up of the correctional facility and changes in these facilities which has deviated from treatment to security. As Weinberger et al., (1994) states, the function of mental health practitioners has changed. The changes result from the existing ideologies of the administration in charge of correctional facilities (Weinberger & Screenivasan, 1994) In the perceived case, it is important to follow the appropriate ethical guidelines. They may not provide a solution, but...
1 Pages(250 words)Essay

Addressing Professional Challenges

...regularly reviewing the quality of supervision the psychologists provide (Carter, Ulrich, & Goldsmith, 2005). Despite having a significant overlap between activities conducted by mainstream psychologist and forensic psychologist, there are also a number of unique qualities in the forensic psychology field. In order to bridge this gap, my suggestion would be the implementation of a one-year mandatory supervised practice within the police force in order to adequately and completely conceptualize the issues involved in police activities, hence ensuring the utmost competency within the field and ultimately the efficient execution of duties from both the police force and the psychologists. References Arrigo, B. A., & Shipley,...
1 Pages(250 words)Coursework

Conundrum engulfing Persian Gulf

...ONLINE FORUM DISCUSSION Q1. What are the political implications relevant to the rise of conundrum in the Gulf? The of affairs in the Gulf and the greater Middle East remains one of the most critical of phenomenon in the modern dispensation. The rise of conundrum in the Gulf has serious political implications in the gulf region1. One of the political implications could see the rise of more authoritative and dictatorial regimes in the region. Due to the confusion and difficult moments in the region, dictatorial regimes are bound to arise putting into doubt the adherence to human right issues. On the other hand, the rise of radical groups in the Gulf such ISIS could see the overthrow of some regimes potentially putting the region... into a...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Addressing Fashion's Communications Conundrum for FREE!

Contact Us