Key Performance Indicators for Coca-Cola - Essay Example

Particularly, Coca-Cola promotes social performance, environmental sustainability and economic empowerment of the enthusiasts. Hence, the management emphasizes performance indicators including output, behavior and attitude (Pride, Hughes & Kapoor, 2014).

Output 

The output shows the firms sustainability. It comprises both the internal and external attributes of the business. Selecting output as an indicator demonstrates to the customers that the firm values environmental, economic and social development. It also illustrates that Coca-Cola considers product safety and the changing customer demands. Hence, reporting on the firm's output and giving the consumers a chance to contribute towards the same improves Coca Cola's public image (Pride, Hughes & Kapoor, 2014).

Behavior

Customers' behavior is an indicator of satisfaction or the reverse. Incorporating it gives Coca Cola an opportunity to gauge the products progress. A dissatisfied consumer base is an indication that the firm should invest in product innovation. It also enables efficient marketing and formulation of pricing mechanisms. Therefore, observing customer behaviors through comments, photos guides' policy formulation and organizational culture.

Attitude

A customer's attitude can result in either high profits or loss to the business. A bad attitude lowers the profit margin while a positive attitude enhances sales. Therefore, taking into consideration the customers attitudes gives Coca-Cola a competitive edge. It also facilitates product awareness across the globe (Pride, Hughes & Kapoor, 2014).