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Corporate Social Responsibility - Essay Example

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This essay discusses that globalization and internationalization have transformed the operation of modern day business. Also, It has increased the complexity of the business environment and the managers encounter difficulty in monitoring the performance…
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Corporate Social Responsibility
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"Corporate Social Responsibility"

Download file to see previous pages The researcher of this essay aims to analyze that nevertheless, the present business environment needs to examine the cost of implementing the activities so that it does not exceed the budget. The activities should be monitored so that appropriate data is collected for balancing the different operations of the organization. The actions of the managers have a respective impact on stakeholders (Banerjee, 2011; Panwar, et. al., 2008; Schwartz, 2011). The main aims of the paper are to decipher the importance of CSR against the Global Reporting Initiative (GRI) and provide a detailed discussion regarding different stakeholder groups. The report also examines different stakeholders of Coca-Cola CSR, sustainability and GRI.Coca-Cola Company is the largest beverage company in the world, whose main goal is to refresh its customers with soft drinks. The portfolio of the company consists of 16 billion dollar brands that include Fanta, Diet Coke, Coca-Cola Zero, Powerade, Minute Maid and Del Valle (Coca-Cola Company, 2013). The company has gained recognition globally by providing sparkling beverages and ready-to-drinks and juice drinks to the customers. The sustainability framework of the company is divided into three parts: Me, We and World. It is the shared vision, which highlights that the company works together with the stakeholders to add value and create the positive difference for the communities and customers that they serve. “Me” aims at improving the personal well being of company and customers (Coca-Cola Company, 2013; The Coca-Cola Company, 2015a). The company offers low or even no-calorie beverages in the market, which helps the individuals to stay fit and healthy. Coca-Cola also organizes physical activity programs for the population, where they operate. It also provides transparent information regarding the nutritional value of the products on the front side of the bottle. ...Download file to see next pagesRead More
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