Social Media and Business Transformation - Article Example

The art in the area can be linked majorly to high-technology manufacturing. With the development of numerous online users, Burning Man has become a major base where product and commercial products can develop (Turner, 2009). This brings in the concept of technology and how the same can make programs in society successful. 

            From the work of Weinberger (2011), one would argue that the same relates to that Botsman’s video (2015) and the work of Turner (2009) since this work explains how technology has transformed life. Weinberger (2011) writes that in this day, there is a possibility for the creation of machines that can even predict the future. This machine can simply compare information that exists in the past and then make predication. From this description, one can tell how technology has been used as a major aspect of human lives in society today. In as much, as one can question human understanding, what is evident is that technology is creating the possibility of devising systems that are major revolutions in the world today.

            The same case applies to the Havas report that explains the concept of the sharing economy and the new consumers. In this work, Havas Prosumer Report (2014) explains how consumption has changed with consumers being smarter and having a complete change of attitude as opposed to the earlier centuries. Companies have been given a chance to transform their markets, and even enter fields that they would not have before. This has been facilitated through technology that has allowed entrepreneurs access to different ways of capitalizing on the existing sources of revenue. Product designs and innovation have also been revolutionized thanks to the application of technological advances.

            In line with these thoughts, it is arguable that the authors aim to bring out the concept that the globe is changing in different ways. First, consumers have changed the way they were operating in the previous centuries, the businessmen men have been provided with more opportunities to become innovative and venture into new markets. On the other hand, technology has been used as the major ingredient where individuals share, collaborate, and even interact with fellow beings. This explains why consumerism and business have been transformed thank network technologies to an extent. It is also imperative to note that the works also explain the rate at which human relations have changed in relation to the application of technology.