Free

Communication with the media - Assignment Example

Comments (0) Cite this document
Summary
This technique helps companies in releasing relevant information to the public in the right way; hence the experts involved in it have to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Communication with the media
Read TextPreview

Extract of sample "Communication with the media"

Public Relations Public Relations Public relation is an essential technique for organizations that aim at creating a positive imageto the public especially through the media. This technique helps companies in releasing relevant information to the public in the right way; hence the experts involved in it have to learn how to relay information to the public through the media (L’Etang, 2013). This paper provides suggestions of how to release three types of information to the media.
In the case of releasing information about the troublesome player, the organization should use interviews and anticipatory contacts to release information about that player. Anticipatory contact helps to defend an organization from negative publicity (Pedersen, Miloch, & Laucella, 2007). During the interview and anticipatory contact, the sports manager should first review the positive side of the player. For example, the manager may analyze the awards and trophies that the player has helped the team to win. The manager should then go ahead and point out the positive personality of that player before mentioning the mistake that the player made. However, the sports manager should maintain a positive attitude towards the player even when mentioning the mistake (Stoldt, Dittmore, & Branvold, 2006). For example, he may argue that the player is trying his best to change the behavior with the help of others. At the end of the session, the manager should once again point out the good side of the player and what he has helped the team to achieve.
In the case of the three new players, the sports manager should release this information using a press release, media guides, and fact sheets. Media guides and fact sheets contain all the relevant information about an organization that may be given out to the media (L’Etang, 2013). The press release, on the other hand, is a short article containing two to five statements about a certain event. In this case, the press release of the team will inform the public about the names of the new players and the reason for hiring them to work for the team. When releasing the press release, that is when the sports manager may give out fact sheets and media kits to media persons who attend the event and are interested in knowing more about the team (Stoldt, Dittmore, & Branvold, 2006).
In the third case about superstar players who have achieved notable goals, the organization should use conferences and interviews. A conference is an event where the whole team attends an interview with the aim of relaying certain information to the public (Pedersen, Miloch, & Laucella, 2007). The players and the manager should engage in the interactive interview session so that they may create a positive impact about their team to the public. Stoldt, Dittmore and Branvold (2007, p. 67) argues that conferences provide more information about events than press releases and fact sheets. This technique also helps to wipe out the negative publicity that the organization had (L’Etang, 2013). During the conference, the team manager and the player should present the organization strongly. This will help the media and the public to forget the negative publicity that was created about the organization when the news about the troublesome player was released. The presentation should also be so strong to increase the individuals who support the team and also to attract new players who may be hired to work for the company.
References
LEtang, J. (2013). Sports public relations. London: Sage.
Pedersen, P. M., Miloch, K. S., & Laucella, P. C. (2007). Strategic sport communication. Champaign: Human Kinetics.
Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. (2006). Sport public relations: Managing organizational communication. Champaign: Human Kinetics. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Communication with the media Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Communication with the media Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/journalism-communication/1692758-communication-with-the-media
(Communication With the Media Assignment Example | Topics and Well Written Essays - 500 Words)
Communication With the Media Assignment Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/journalism-communication/1692758-communication-with-the-media.
“Communication With the Media Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/journalism-communication/1692758-communication-with-the-media.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Communication with the media

New Media & International Communication

...? Introduction The influences of various forms of media carry significance with those interested in various products or information. The media is able to influence various industries and concepts, specifically based on the communication which is used from the media. One area of influence which is created from the media is in relation to sports apparel. The communication which is used through the media toward sports apparel is able to create specific social and cultural trends as well as demands within the industry. This is based on the communication which is used from the media as well as...
10 Pages(2500 words)Essay

Media and communication

...resemble the technocratic nature experienced in the 1984 according to Handler, Carolyn (45). In the technoculture era, technology is used in ways which have eroded privacy unlike the technocracy era in which individual privacy was highly respected. Big brother (technocracy) opposes publicity of information not only due to privacy but also for secrecy purposes. Contemporary Global Mediated Communication The forwards march of the internet into every day living was aided and supported by the exceptional demand for smart phones after the introduction of the first iphone in 2007.This has led to a new world order in the technology, telecommunication and media industry. In such a case, face book, Google,...
4 Pages(1000 words)Essay

Social Media in Communication

...? Literature Review –Social Media in Communication Literature Review The process of literature review can be said to be an amalgamation of the summaries of the papers or an annotated bibliography of multiple research or the manuscripts of the different eminent scholars and authors. But a meaningful literature review can be defined as the use of ideas in the literature for justifying a particular approach related to the topic. 1.1 Focus on the three audience model The following section presents a literature review on significance of social media with respect to the three audience research technique. The study will be covering the structural, behavioral as well as the cultural aspects of...
3 Pages(750 words)Essay

Promotional media communication

...(p. xii). This is the classic approach for a company to control, organize, instigate and appeal to customers wants for them to continually lean on the brand by maintaining such advertisement and communication that make them nearer or identify themselves to the product (De Chernatony, 2006, p. xii). The company likewise struggle to make the product speak on the human psych and appeal to their emotions by purposively choosing marketer controlled media for communication and to integrate consumers to its produce (De Chernatony, 2006, p. xii). They also act out the desired culture of people, although sensitive to dietary and nutritional concerns, to develop that “oneness of voice on the...
8 Pages(2000 words)Essay

Communication Media

...COMMUNICATION MEDIA Selected Medium "Songs" The paper is dedicated to analyze the significance of songs or music as a powerful medium of communication or a tool of communication. Mostly we think that music or songs are only for the entertainment purpose and don't play any other role in our life. But the fact is that songs and music have always been important in history, worship, reducing stress, and reinforcing your goals in life. Moreover music has its physical, mental and emotional effects on the mind of the listener. It is an important medium of communication in today's world and is one of the older mediums as well. Nature provided the crude basis of...
6 Pages(1500 words)Essay

Media Communication and Culture

...MEDIA COMMUNICATION AND CULTURE Deregulation is loosely defined as the removal of government regulatory controls imposed on an industry. The focus of aviation policy over the past twenty eight years since its deregulation has shifted from protection to competition, through efficiency and a response to customer demands. According to the Organization of Economic and Cooperation Development (OECD), this has brought to light, two aspects of competition in the sector of communication media: 1. Competition for the market, relating to the condition under which either new company enter the media market or established companies commence their services on other...
2 Pages(500 words)Essay

Media and Communication

...Media and Communication: The Foucauldian Perspective Introduction Foucault has made heuristic contributions to the understanding of the role of media and communication in Western cultures. As Foucault was prolific writer of high statute, it is not easy to provide clear picture of Foucault's understanding of media and communication by extracting his concrete observations out of the context of his targeted analysis. Foucault does not examine media and communication separately from the technologies which enable the existence of Western media and communication practices since...
5 Pages(1250 words)Essay

Media culture and communication

...by the Japanese Imperial Army. The Imperial Army was a vile force for hatred, genocide and narcissistic stupidity, which produced a world of suffering and pain. It is in fact evil. An attempt to explore the reasons for Japans rise as a belligerent world power, it relies heavily on image and sound to communicate its message. In other words, the movie appeals to fear as it seeks to build support by instilling anxieties and panic on the viewers. Use of repetition. An idea, repeated many times, may begin to be taken as the truth. The film suggests that Japan’s national ambition was to control “the eight corners of the world under one roof,” an idea credited to Jimmu, Japan’s first emperor. This is one of the many ideas...
2 Pages(500 words)Essay

Communication and Media

...The evolution of knowledge and how it is attained is something that insists upon us on a daily basis. The advent of new technologies that bring information at a rapid speed integrates a change in how we perceive communication in comparison to its visibility years ago. Social and cultural phenomena that are revolving around these transformations make it an indispensable part apparent in our every movement. Information has intensified as an imperative commodity and the phrase ‘knowledge is power’ proves to be a verified truth even more so well within the 21st century. Wherever we look the availability of information bombards us with the need to accumulate. In a time where we are no longer bounded by only three forms of...
5 Pages(1250 words)Essay

Fashion Media and Communication

...Fashion Media and Communication. al Affiliation) Key words: Post-Digital Communication, Culture Industries, Global Fashion. Fashion Media and Communication. Evidently, the fashion and the media industry have over the recent years taken a leap from just an art to business circles. On the same point, it has in every way modified itself to make the necessary improvement as an industry. Furthermore, fashion as an art has been recognized as a platform for advertisement. Apparently, the creativity surrounding the fashion industry though has largely been ignored, while in actual fact, the form of communication to enhance it...
14 Pages(3500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Communication with the media for FREE!

Contact Us