Relative its newness and exceptional growth, the use on online tools for marketing and sales are becoming the new model of success. Online retailing is the newest shopping version available, and it is usual to observe the…
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This year the amount generated on the single day is $816 million becoming the heaviest online sales volume received in a single day (Diers, 2012, p. 23). The overall U.S. retail e-commerce spending for the month has increased by 15 percent. There is greater access to online shopping on Cyber Monday. This is a marketing term developed in 2005 by online retailers that define the increase of online shopping activities on Monday. Approximately 50 million Americans visited online retail sites on a black Friday representing a 35 percent increase from the previous year. The number of customers accessing the top five retail sites namely: Amazon, Walmart, BestBuy, Target, and Apple increased by double digits. This result shows that multichannel retailers recorded strong growth in visitors’ access. The increased use of online retailing has greater marketing implications to marketing principles. The need for change in the marketing strategy to absorb the increasing online visitors is essential for any firm because it leads to greater sales volume. The success for any company lately is based on the focus on the customer and commitment to market change. Globalization affects marketing in a drastic way by affecting marketing. Use of World Wide Web in marketing and online shopping is the next revolution.
The data obtained for visitors to the online sites depict the success attainable by venturing in it. Consequently, the need for strategizing and formulating of online strategy in ensuring increase in sales volume is essential. Product innovation is powered by the consumers. Therefore, marketing of the products must ensure correct feedback is obtained from consumers to facilitate understanding of new product development. Driven by the need of simplicity, consumers need must be catered for. For instance, online shopping is a product
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But a meaningful literature review can be defined as the use of ideas in the literature for justifying a particular approach related to the topic. 1.1 Focus on the three audience model The following section presents a literature review on significance of social media with respect to the three audience research technique.
This paper aims to discuss various technologies and social media communicational tools which are broadly employed in everyday use. Furthermore, the intended purpose, strengths, weaknesses and ethical considerations about the usage of various communication tools will also be taken into concern in this paper.
Social media denotes to the channels of interactions amongst people wherein they generate, share, as well as exchange ideas and information in simulated networks and communities. This paper will discuss what Social Media entails. The topic is relevant because Social Media is a topic, which is extensive and it is more of a current phenomenon as it affects and integrates all aspects of the contemporary society.
The advent of these new media has made human interaction levels much more interconnected and easily accessible. The relationship between the social media and the intercultural communication has become an area of increasing of interest for the researchers.
Rather, people use the social media to pass across their messages. These platforms include face book and twitter, among other networks that allow for live chats and discussions through the internet. This is what comprises of the social media (Simour et al
And I have supported my ideas with many different facts and examples from real life.
The information that we leave here and there on social media and we walk through inside the respective websites on the Internet such as web browsing, search paths, we press
Social media especially derives its importance from the fact that it depicts the voice of the society at large. Irrespective of what is portrayed in the biased TV channels or other controlled sources of information, people are free to express their opinions over the social media. This feature of social media is particularly helpful for conducting surveys to learn the opinion of the masses.
In many situations, social media platforms customarily comprise of websites, forums, applications as well as social networking sites. Similarly, social media encompasses social curation; wiki’s and microblogging. Some prominent examples of social media
From this research, it is clear that the social media is gaining more prominence in business marketing and communication. Social media is a new idea whose time is here and cannot be ignored by any firm that wants to be successful in the long term. Social media is like the arrival of TV in the mid 20th century, which came to replace the print media.
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