Communication Strategy Plan and Campaign: Frito-Lay - Essay Example

Cmommunication Strategy Plan and Campaign Institutuon Internal Communication Programme Strategy Purpose Inteded Result Frequency/period All Employee seminar Introduction of the program to the employees Have employees understand what the programme will entail First Month All Staff meeting Improvement of the programme Make employees feel they are part of the program by allowing them make suggestions and give feedback Quartely Interactive Training Enhance understanding Inform employees of the importance of emegency response services and the challenges faced by the services. Fourth Month Computer based Training Enhance understanding Give understanding of the financial need of emegency services and the need to seek support for the program. Sixth month Team Bonding Create one Purpose Learn about the importance of creating and maintaing an inspirational corprate image Eighth month Intranet Creating confidence Ensure that employees are continously aware of how the programme if succesful will make them safer and make service delivery more efficient Monthly Breakfast With Manager Create enthusiasism Onset of the the philanthropic program, encourage support, create a pride in the employees, and excitement about the programme. Twelfth Month 2. Business Communication Strategy Background Information: Frito-Lays is a business dealing in snack chip. It seeks to shape opinions of the public towards considering our company as a health and wellness innovator. Objectives Influence public opinion towards Frito-Lay that its products are better for you than you think. Target audience Our target audience is people who are likely to influence potential buyers. The influencers will then help shape the general public opinion on our products. Key message The message will be that Frito-lays is standing up to its Motto “good food for the fun of it”. We are the leading health and wellness innovators in the industry. We serve healthy food for you that is better than you may ever think. Budget 1000 $ have been allocated for this programme and is to be made available immediately. Challenges We must recognise that it will be an uphill task to convince the public that we are a health and wellness innovator as we deal in snack chip. Implementation The strategy will be implemented through several media platforms. There will be publications in magazines, our website, direct marketing to stakeholders through emails and written letters, events and workshops will also be organised to help us contact the target influencers. Evaluation The communication strategy will finally be evaluated after two months. Set objectives will be measured against achieved results. Some of the evaluation tools that will be used include website hits, number of enquiries and questionnaires. 3. Implementation of a campaign without a budget Marketing can at times be so discouraging, it becomes even more daunting if there is no budget for the marketing tasks. Even so, it is possible to market the Kentucky Boat Show and increase the attendance without a budget. Some of the ways I would use include; Volunteer We would invite students from Murray State Campus for a four-month marketing volunteer programme. It would ensure that the students can market the event at no cost. Network We would build relationships within the community to help the business and the show gains exposure. The network would include online influencers, we would share their comments with friends and ensure we are discerned in their platforms. The link to our sites will always be included whenever we give comments. Viral Marketing We would generate a buzz where we would talk to editors of news outlets to include a brief for the event in their free calendar listing. Use Social Network Create event profiles on twitter, facebook and google plus. These sites will create a good platform for meeting new customers. Optimise our website Through optimisation of our search engine, more visitors will be able to visit our website 4. Visual Communication Plan. Public relation Communication plan for Eastman Kodak Company, a photography company. Audience: Customers, Shareholders, Employees, Community Strategy Print advertising has had a tremendous comeback in the recent years. It is affordable and always brings value to the investment (Parente, 2006). We are going to use a multi-faceted approach to our visual communication by making the fliers and posters in different ways though conveying the same message. The visual advertisements will be visually captivating and appealing. The posters will attract the eyes and be convincing to the mind. It is in line with recent research that suggests that an attention drawing advertisement with a quick response code draws just as much attention as a well written copy. Higher institutions of learning are rich in skills and creativity. Our plan is to organise a contest for creating fliers and banners of all types with awards for every acknowledged entry. Fliers will be given to customers, employees and sent to shareholders. Banners will then be placed about the business premise and at strategic places in town where there is large human traffic to ensure a large audience is reached. Multiple fliers made in different ways will ensure that the attention of several people is grabbed Future formats Along with our present approach, in future we would engage marketing agencies if deemed necessary. We would also use online platforms to reach a larger audience. Projected Effectiveness The effectiveness of this approach is expected to be high. Our method is aimed at grabbing attention and passing the message that Kodak is an innovative brand committed to changing the phase of digital imaging. The ability of the advert to grab attention and be convincing to the stakeholders will be the measure of the effectiveness of the programme. Closing This project gives the company a chance to show its commitment towards changing the face of digital imaging. It’s a low budget method of advertising on campus and will be important towards regaining our lead in the industry. 5. Communication Campaign On Breast Cancer Did you know that breast cancer is the leading cause of cancer deaths for women 20 to 39 years? GOOD NEWS! Doctors have now proven that detection before the symptoms are pronounced saves lives and thousands more would be saved if only screening were done earlier. Cancer patients who are diagnosed with the malady early can experience a full recovery. Take advantage now and join hands with the Susan G. Komen Breast Cancer Foundation in their cure the Komen College tour and come for screening. Don’t wait for the symptoms now is the time. Save a life today by sharing this information far and wide. Take a second to share it on Facebook, Instagram, Twitter and all the social platforms. Be part of the campaign by sharing this information with your mothers, sisters, girlfriends and help defeat this menace. Don’t forget to attend the College Komen Tour. Check your breasts as often as you visit facebook, twitter and Instagram and be part of the change. Refrence Parente, D. (2006). Advertising campaign strategy: A guide to marketing communication plans (4th ed.). Mason, Ohio: Thomson/South-Western. Read More