Risk Reflection - Coursework Example

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The media has been awash with messages trying to convince the public on the risks involved with driving under the influence. The communication involves statistics…
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Risk Reflection al Affiliation) Risk Reflection In the contemporary world, numerous messages have been passed across regarding driving under the influence (DUI). The media has been awash with messages trying to convince the public on the risks involved with driving under the influence. The communication involves statistics indicating the deaths recorded yearly or over a festive season. The communication has taken the form creating an appeal to the public just like advertizing. In a recent communication about driving under the influence, the poster involved giving advice on the “best mix.” The communication imparted the message that driving under the influence is “not the best mix.” In addition, the visuals indicated a car dipping in a wine glass full of red wine. The color itself creates the impression of blood. The statistics in the communication indicate that at least 27 people die from drunk driving yearly.
The risk communication on drunk driving applies the theory of outrage factors by alerting people and reassuring them (Sandman et al., 2012). The risk communication acts as an alert trying to protect people from the perils of drunk driving. In addition, it offers reassurance that by choosing the right mix (not drinking and driving), the risk would not occur. The statistics provided amplifies the risk by indicating that it is proven that driving under the influence is risky and can lead to death. The communication has some psychological effect on the public. It continues to alert the public that they ought not to be part of the statistic. Such a statement amplifies the risk by have a psychological impact on the public on the need to keep off from drunk driving.
The risk communication on drunk driving is still open to modifications to ensure that it addresses the severity of the conditions. As such, it is important the message include the penalties applicable for the offence. The communicator focuses not on the effects of drinking, but the effects of driving under the influence. The message passed across is that individuals should not drink and drive. The main issue is driving under the influence. The hazard evokes a feeling of responsibility towards one’s life. As such, it is so irresponsible for an individual to drive while drunk amid all the communication against such an act.
Sandman, P., Miller, P., Johnson, B., & Weinstein, N. (2012). Agency Communication, Community Outrage, and Perception of Risk: Three Simulation Experiments. Risk Analysis, 13(6), 585-598. doi:10.1111/j.1539-6924.1993.tb01321.x
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