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Google Ad words/Search Engine Exercise - Assignment Example

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The manner used should be that which would sustain the content. Publishing content should be viewed differently from print publication. Created content needs to suit any…
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Google Ad words/Search Engine Exercise
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Publishing Content for Everywhere In publishing and producing content, one should consider the manner of content planning and creation. The manner used should be that which would sustain the content. Publishing content should be viewed differently from print publication. Created content needs to suit any device.
Another major part of publishing that should be considered is how the messaging is framed. The structure and manner of distribution also plays a major role in content publishing. The channels used to reach the audience have to be authentic. Content has to be in harmony with the distribution platforms. Multi channel publishing is therefore more suitable. Content should be platform- agnostic so that any audience using any device can access it.
Content should satisfy the needs of the user. Pages should no longer be considered since the writer would not be sure which device the reader would use to access the content. The publisher should worry about the information and not the way the reader will view the content. Content should be flexible and logical. User friendliness should also be a consideration while building content.
Design is not necessary for good content creation. In fact, most designs only end up ruining the readers ease of access. It is however helpful when it comes to explaining certain concepts. As Leibtag states, we are powerless over technology and its users. This is where adaptive content comes in handy. Creating reusable content enables the content to be viable without having to edit it each time technology changes. The content can be used for several purposes without worrying about the structure.
Metadata should be used to make content adaptive. This enables web browsers to detect the type of content. Mark-up can be used to direct templates how to behave. One has to deconstruct content to avoid too much information on the screen. Content modeling is another critical aspect of content publishing. It is important to understand how each content relates with other contents. Reliable metadata has to be used to make accessing information easy.
A content management system aids in the editing and creating content from one interface. This gives the reader a lot of information, which is arranged in an orderly manner. Content used should have constant meaning in all other templates. Content should be created directly to the Content Management System. Only skilled writers who understand branding should be employed for best results.
Content has to be creative to attract a large audience. One needs to see to it that only the best content management system tools are used. Non-sophisticated CMS tools should be considered to reduce the amount of time for content creation. This increases the profit as a result. The newest type of content consumption allows publishers to store their contents for the future in certain apps.
In content publishing, one has to consider several factors. The manner in which the reader views the content should not be an issue as long as CMS is used. It is creative content that keeps the audience coming back. Overall, multi-channel publishing and platform- agnostic content are the most important aspects of content publishing.
Work Cited
Leibtag, Ahava. The Digital Crown : Winning at Content on the web. New York: Newnes, 2013. Print. Read More
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