Free

Where the copy is used and how to captivate an audience - Essay Example

Comments (0) Cite this document
Summary
In the contemporary world, technological advancements have diversified the avenues through which individuals access information. All platforms are in constant competition to meet the information needs of the public. As a journalist, it is important to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Where the copy is used and how to captivate an audience
Read TextPreview

Extract of sample "Where the copy is used and how to captivate an audience"

Use of Copy and How to Captivate an Audience Information is liberating. In the contemporary world, technological advancements have diversified the avenues through which individuals access information. All platforms are in constant competition to meet the information needs of the public. As a journalist, it is important to master the art of captivating an audience. One of the common ways of mastering the art is through making headlines more effective (Edwards 46). Just like story-telling, print material has to have a captivating headline to indulge the audience to deriving information from the piece. Copy is the best way possible to present information. In addition, written material serve as evidence to facts about the topic of discussion. Therefore, copy is important as it acts as references where information can be cited to support opinions. Copy can be accessed from books, magazines, and advertisements. All written material ought to be captivating to the audience; hence the need for quality headlines.
In any case scenario, the audience will prefer quality to quantity. The quality of a headline makes the story appealing. The headline may be stating a fact or asking a question. For example, an article on teenage pregnancy may have the following headlines- “64% of teenage mothers do not proceed with tertiary education” or “Is your daughter safe from teenage pregnancy?” A headline ought to intrigue the audience to make them want to know more about the topic of discussion. The most important aspect about capturing the attention of an audience is making them think that they know how the end will be from the headline. That way, the audience will be excited to know how the story unfolds; hence paying attention for the entire duration. For example, “The three sides of the coin: Gender-based violence.” The audience would be intrigued to figure out the other side of gender-based violence that is mostly considered a vice. Therefore, headlines on written materials form a fundamental platform whereby the audience judges the viability of a story. Even though information is liberating, quality matters over quantity.
Work Cited
Edwards, Clare. A Sprinkling of Magic How to Captivate Your Audience with Inspiring Stories and Metaphors That Give Meaning to Your Message. Cork: BookBaby, 2011. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Where the copy is used and how to captivate an audience Essay”, n.d.)
Where the copy is used and how to captivate an audience Essay. Retrieved from https://studentshare.org/journalism-communication/1677483-where-the-copy-is-used-and-how-to-captivate-an-audience
(Where the Copy Is Used and How to Captivate an Audience Essay)
Where the Copy Is Used and How to Captivate an Audience Essay. https://studentshare.org/journalism-communication/1677483-where-the-copy-is-used-and-how-to-captivate-an-audience.
“Where the Copy Is Used and How to Captivate an Audience Essay”, n.d. https://studentshare.org/journalism-communication/1677483-where-the-copy-is-used-and-how-to-captivate-an-audience.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Where the copy is used and how to captivate an audience

Finding the audience ( media audience)

...newspapers, radio and television. While newspapers and radio have suffered though little, they have made their user groups intact due to their low cost and local news coverage network. Television media has undergone various changes after the advent of satellite technology. The fragmentation of audiences that has already occurred means that Public Service Broadcasting TV channels can no longer command large audiences unless there is some national event that interests everyone and the huge audiences of the past, for example, for the Christmas Morecambe and Wise Shows or the final series of Only Fools and Horses, will be impossible in the future and only on the great state occasions of...
8 Pages(2000 words)Essay

Captivate and Jing

...using the built in synthesized computer voices. To activate text to speech, open the slide in edit mode. Click on the green dot under “Text to speech” column just above slide notes window. The green dot will change to a green arrow as shown below. Clicking on the green arrow will turn off the text to speech function and it will turn back to a green dot. As the green dot changes to the green check arrow, a “Convert to Speech” button appears. Click this button to view the choices in computer voices available, select the desired voice, and click OK to begin. Inserting text boxes, animated text, and animations: Captivate allows setting up of text boxes, animated text, and other animated objects in slides. In...
9 Pages(2250 words)Essay

Print ad copy

... Stream does not just taste good, it is good for you. Essence Stream is also affordable. A package of 24 costs less than 24 bottles of cola. Water and artificial flavoring are the only ingredients in Essence Stream. This helps keep cost down. Our plastic bottles use half of the plastic other brands use. Since we only use recycled plastic out product is the greenest water around!... Essence Stream is water with a zing! This recently developed flavored water will make you savor every drop. Bottled and tap water can taste of nasty minerals. Essence Stream has a variety of flavors to choose from…Magnificent Mango, Luscious Lime, Perfect Peach, A+ Apple, Great Grape, and Berry Blast. No nasty taste with Essence Stream! Most Americans do not get...
1 Pages(250 words)Coursework

How fallacies are used

... 10 October Narratives of Fallacy in Outfoxed Introduction Outfoxed’s central postulate is that the Fox News channel is often siding with the Republicans and the news they produce is pro-corporate and pro-establishment. The documentary is shadowed by multiple fallacies that underpin such a narrative of one-sided protest. Fallacies are about errors of reasoning and Outfoxed has many errors of reasoning in its attempt to portray Fox News in the bad light. The Good, Bad and the Ugly It is no that the documentary has no point to convey. It does have. But, the problem is that there are many fallacies in the way the multiple marginal narratives and the dominant narratives in the documentary co-exist. At first, there is a black... 10 October ...
1 Pages(250 words)Essay

Audience

...Dear mom and dad; REF: Request for funding for another year’s worth of tuition How have you been? How is everyone there in China? I hope you are all keeping warm since January is the coldest. As for me, all is well; I’m doing my best to keep on making both of you proud of me. Thank you for selecting and financing my education abroad. I remember what you once told me mom, ‘To those who much is given much is expected’. I’m humbly requesting for your continued support for one more year. Mother, father, I know this will put you in a tight financial situation more so because my tuition is more expensive than those of others but this request is for the best. This will allow me to satisfactorily accomplish my...
1 Pages(250 words)Essay

Audience

...To, My beloved mother, I am well and hope that you will be healthy too. By this letter I want to request you to allow me to have another year of academic education as that would help in my knowledge enhancement that is very essential today for career development. As you know after this year, my professional life will get started and then will the time begin when you and dad will get out of all worries as then, not only you will save the amount being spent today on my education but when I will start earning too, and I will begin to support you both financially as well. Moreover, with another year of education I will be able to earn more. Beside my moral support that you always have your side, I know how much financial...
1 Pages(250 words)Assignment

Independent Research Proposal

...INDEPENDENT RESEARCH PROPOSAL Independent Research Proposal Table of Contents Independent Research Proposal Title The title gives readers an opportunity to choose on whether to read on; hence, it is meant to captivate the interest of the audience (Al-Riyami 2008, pp. 66-69). Marketing gives me an opportunity to explore and examine various organisations and some of the strategies they use to ensure a competitive edge. For instance, studying on the development and marketing strategies that are used in a company like Kentucky Fried Chicken (KFC) is imperative as it highlights some of the competitive strategies used, which other firms should emulate. In that case, the title of the research proposal is the KFC’s development strategy... and...
5 Pages(1250 words)Research Proposal

Copy right issues

...it after a license has been obtained for its permanent inclusion into the teaching curriculum. Question 2 When a teacher buys a CD and installs the interactive math software in all the computers in the classroom, it is a violation of copyrights. This is because software are also protected by the federal copyright laws, and educational facilities are not exempted. Installing the software in three different computers is the same as making duplicate copies of the product (CNI, 2014). Title 17 of the US Code clearly spells out that it is not legal to make duplicated copies without the permission of the copy right holder. Section 117 only gives permission for making backup...
2 Pages(500 words)Assignment

How movies affect the audience

...Visual Arts & Film Studies How Movies Affect the Audience When people watch movies, most are not aware that the films can have a lot of impact on their views, behavior or the decision-making processes (Plantinga, 2009). Today, there are many films produced by film industries in different countries and industries. For example, United States is not the only country that has hundreds of theatrical releases and exports of films. Other countries such as South Korea, Nigeria and India also feature on top of the list because of their booming movie industries. In each of these countries, the movies produced have a different effect on the audience, because they all feature different experiences of...
6 Pages(1500 words)Term Paper

AMD Dresden: Copy Inexactly

... their subordinates with a lot of confidence, room and freedom. For most employees, AMD was like a school where they could identify their own hidden talents and capabilities that they would never have been able to do had the management been any stricter. AMD allowed its workforce to grow. Employees were assigned tasks and were told to make optimum use of resources and not take anything that does not match their thinking. Management at AMD placed a lot of emphasis on training of employees and inculcating organizational norms and values in them. The employees are sufficiently trained before they are assigned responsibilities. Every individual is made clear about the organizational objectives and the role he/she is expected to play... AMD...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Where the copy is used and how to captivate an audience for FREE!

Contact Us