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Marketing plan - Assignment Example

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These people are a desirable market for this business because their works is likely to lead to them needing counseling services and at the same time they are likely to…
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Marketing plan
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Personal Marketing Plan Objective The objective is to provide the s with counseling services. Target industry The target industry will include teaching, security, counseling and hotel business.
Target market
The target market will include the various people who may be having an emotional or psychiatric problem that requires professional attention (Watson 49).
Target market position
As a beginner, the target market position that would be targeted will be middle and upper middle income levels. These people are a desirable market for this business because their works is likely to lead to them needing counseling services and at the same time they are likely to afford the services.
Target clients
The target clients will be those people who have decision power in their firms. These people are always under pressure thus needing counseling.
Target revenues
The revenues will be in the form of the basic salary, any bonuses and benefits that I can get from the practice of counseling.
Price strategy:
Place strategy
The service will be sold directly to the customer. This will be in line with the nature of the business since this is a service and not a product that can be sold through the normal channels of marketing.
Product Strategy
The strategy is that I have enough knowledge and skills to help the customers. Customers can be guaranteed that the service will be worth their money. I am also highly motivated to apply the highest level of integrity.
Experience
Promotion strategy
I will promote myself as a highly motivated person who only rests when they know that he cuter is happy.
Works Cited
Watson, Pastel. Modern Manager; looking at the Emotional Needs. New York, NY: Pearson Books, 2014. Read More
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