According to Rodgers (2014), the term is used with reference to the coverage of various topics and events on a regional scale that is extremely small. For instance, there are those websites that only focus on a…
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A proper example of a hyperlocal journalism site is the inclusion of an article about a baseball team that is found within the local little league. It may also include conducting an interview with a veteran who took part in the Second World War and lives within the region. In addition, the sale of a home along the street also forms part of the hyperlocal news and journalism (Fidgerald, 2010).
The biggest challenge that is faced by hyperlocal journalists is the funding and hence the ability to sustain the model. However, each day, there are new models that are being developed alongside the present ones. One of them is the advertising-only model.
A good example is the Post-gazette, which in the year 2011 was launched by a pilot in Sheffield, as one of the startups that were ad-funded. It still possesses a twitter, Facebook and Website links. However, they are no longer operational. It indicates that the model, which was aiming at delivering hyperlocal news at broader perspective across the nation was responsible for much smaller areas. The whole idea was supposed to be done with the use of mobile devices, which were produced by numerous publishers.
In general, it is important to have at least one publisher for every 5,000 people rather than one person covering a single town or a handful of people covering one town. Also, there should be a particular target amount for a single place. However, one of the challenges that will be experienced with this strategy is the lack of enough skills among the people (Craft & Davis, 2013).
This model of business possesses varying degrees of success. Initially, it was thought to be an innovative way through which the information that is often ignored by the local newspapers is brought to the members of the community. However, hyperlocal journalism happens especially at a time when most of the news outlets are laying off their journalist and reducing the amount
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In the newspaper I had chosen, most of the news were local community events and just carry a local color intended for community readers. This can mean most of the news are intended as entertainment rather than the hard-nosed type of news of yesteryears. Although admittedly, a newspaper survives on advertisement placements, this cannot be the sole criteria for judging a newspaper's worth.
Before embarking on researching the reasons behind Ray-Ban’s popularity, it was important to understand the company, its other products; apart from sunglasses, the challenges it faces in the market, and its marketing strategies, as all these contribute to the strengthening of the brand of the company.
It comprises of blogging, podcasting, video, print and visual narrative, photography and much more. This paper studies the concept of convergent journalism and how it differs from traditional journalism. It also presents an argument as to why trained journalists will not face challenges despite the advent of new media.
The source of the journalism that I online is usually lies with the brick and mortar news companies and organization, however in the eight years since 2000 internet as well as online journalism has coma long way, with online based websites providing news to readers on the internet exclusively.
Today, it does not need a war zone to get a journalist shot because many journalists are killed and murdered just about anywhere, even at the comfort of their house. It is very startling that incidence of these killings is proliferating all over the world.
For these reasons, there are only a minority of journalists who adhere to standards of objectivity and professional integrity, while the rest succumb to various pressures consciously or otherwise. This decline in journalistic ethos is seen across geo-political entities and cultures, making it a cause of concern for all.
The role of Internet, coming from the domains of technology is something that needs to be understood properly within the studies related with journalism. This is because Internet has, of late, played a quintessential role
ed that within the mainstream media, the perspectives of various socially relevant issues do not necessarily reflect the personal experiences of the people. Moreover, despite promoting local news, the platform of citizen journalism inculcates greater sense of responsibility
The reading is very significant in the contemporary world since communication is fundamental in everyday life. The use of social media platforms in communication makes it easy for a number of people to access critical information. Twitter
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